Digital Marketing Specialist

TriStarr; Lancaster (Lancaster County); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote flexibility

Professional development

Job summary

TriStarr is seeking a seasoned digital marketing professional to drive B2B campaigns across SEM, SEO, PPC, paid social, email, and content.

You will craft compelling ads, landing pages, and sequences, track handoffs via CRM, and optimize based on data using advanced marketing automation. The role emphasizes collaboration with sales and a strong emphasis on AI-enabled improvements.

Qualifications

• 8+ years of B2B digital marketing experience in SEO, PPC, and paid social.
• Proficiency with marketing automation platforms and CRMs.
• Strong copywriting, content creation, and design skills.
• Analytical mindset with the ability to turn data into strategic insights.
• Enthusiasm for AI tools and automation.

Responsibilities

• Develop, implement, and optimize multi-channel campaigns across SEM, SEO, PPC, social media, email, and content.
• Create compelling marketing content, including ads, landing pages, and email sequences.
• Track leads and optimize handoffs using our CRM and lead platforms.
• Conduct A/B testing and analyze data to improve campaign performance.
• Stay current on marketing trends and share insights with your team.
• Collaborate closely with sales and marketing teams to align messaging and goals.

Skills

B2B marketing

SEO

PPC

Paid social

Marketing automation

CRM

Copywriting

Content creation

Data analysis

AI tools

Tools

CRM platforms

Marketing automation

Job description

Are you a passionate digital marketing professional ready to make a real impact? This is an exciting opportunity for a results-driven individual who thrives in a fast-paced, innovative environment. You’ll support our client's business by creating strategies that turn clicks into loyal customers, helping small businesses across the U.S. grow and succeed. Join a collaborative team that values creativity, continuous learning, and a proactive mindset!

Key Responsibilities

• Develop, implement, and optimize multi-channel campaigns across SEM, SEO, PPC, social media, email, and content
• Create compelling marketing content, including ads, landing pages, and email sequences
• Track leads and optimize handoffs using our CRM and lead platforms
• Conduct A/B testing and analyze data to improve campaign performance
• Stay current on marketing trends and share insights with your team
• Collaborate closely with sales and marketing teams to align messaging and goals

Qualifications / What We’re Looking For

• 8+ years of B2B digital marketing experience in SEO, PPC, and paid social campaigns
• Proficiency with marketing automation platforms and CRMs
• Strong copywriting, content creation, and design skills
• Analytical mindset with the ability to turn data into strategic insights
• Enthusiasm for AI tools and automation
• Excellent organization and communication skills, adaptable and eager to learn

Why Join the Team?

Enjoy a supportive, innovative environment with remote flexibility, professional development, and a competitive salary.

• Job Type: Permanent
• Hours / Schedule: Full time hours, open to onsite, hybrid, and remote