Digital Marketing Specialist

Cuckoo Electronics America Inc; Cerritos (CA); On-site; USD 60,000 - 75,000; Full time

Job summary

Cuckoo Electronics America Inc. is seeking a Marketing Specialist who bridges product development and marketing, turning market insights into go-to-market plans. You will own digital marketing strategies, CRO on Shopify, and Amazon Vendor Central initiatives while coordinating with cross-functional teams.

The role demands data-driven decision making, SEO mastery, and the ability to scale campaigns to hit revenue targets in a fast-paced commerce environment.

Qualifications

• Bachelor’s degree with Marketing focus or equivalent marketing experience.
• 4+ years of hands-on experience in digital marketing with e-com or retail.
• Advanced Shopify storefront management with CRO focus.
• Proven track record scaling Amazon Vendor Central accounts with SEO, A+ content and PPC.
• Strong data analytics, ability to translate reports into revenue strategies.
• Solid understanding of technical and on-page SEO for organic growth.
• Able to manage budgets and hit ROI targets autonomously.
• Bilingual Korean and English is highly preferred.

Responsibilities

• Channel Strategy and Growth: design and optimize digital marketing to drive acquisition and LTV.
• Conversion Rate Optimization: own Shopify buyer journey, run A/B testing, optimize merchandising.
• Marketplace Domination (Amazon): manage SEO, A+ content, and PPC budgets to grow market share.
• Affiliate Network Expansion: recruit influencers, negotiate commissions, scale programs.
• Data-Driven Content Leadership: develop SEO and lifecycle content strategies from data insights.

Skills

Digital marketing

E-commerce

Shopify CRO

Amazon SEO

PPC management

Data analytics

A/B testing

ROI optimization

Korean/English

Education

Bachelor’s degree in Marketing

Tools

Shopify

Amazon Vendor Central

Google Analytics

Job description

Summary:We are seeking a highly motivated and strategic Marketing Specialist to join our team. In this role, you will be the critical bridge between our product development and marketing teams. You will not only help shape new products from their inception by providing market insights but also take ownership of bringing them to market.

The ideal candidate will be a strategic thinker with a passion for innovation, possessing the ability to translate complex product features into compelling value propositions. If you thrive in cross-functional environments and love building go-to-market strategies from the ground up, we want to hear from you.

Responsibilities

• Channel Strategy and Growth: Design, lead and optimize overarching digital marketing strategies to aggressively drive customer acquisition and increase lifetime value
• Conversion Rate Optimization:Own the Shopify buyer journey by analyzing traffic data, implement A/B testing, and utilizing advanced merchandising tactics to turn site visitors into paying customers
• Marketplace Domination (Amazon):Strategically manage our Amazon presence by overseeing SEO keyword integration, directing A+ content creation, and actively managing/optimizing PPC campaign budgets to capture market share
• Affiliate Network Expansion:Actively recruit top-tier influencers and publishers, negotiate commission structures, and scale our affiliate programs into a major revenue driver
• Data-Driven Content Leadership:Develop high-level content strategies for SEO and lifecycle marketing. Translate raw data into actionable insights to pivot active campaigns and hit revenue targets

Qualifications

• Bachelor’s degree with Marketing focus or equivalent marketing experience
• 4+ years of hands-on experience in digital marketing, with a strong emphasis on e-commerce, direct-to-consumer brands, or retail
• Advanced experience managing Shopify storefronts with a focus on CRO
• Proven track record of scaling Amazon Vendor Central accounts, including deep knowledge of Amazon SEO, A+ content, and PPC campaign management
• High proficiency in data analytics, native platform data, and A/B testing tools. Must possess the ability to not just read reports, but translate complex data into actionable revenue-driving strategies
• Strong understanding of technical and on-page SEO, with the ability to build overarching content strategies that drive organic lead generation and support paid funnels
• Highly proactive with a proven ability to manage marketing budgets, own campaign KPIs, and work autonomously to hit target ROI and revenue goals
• Bilingual in Korean and English is highly preferred

Salary Range: $60K ~ $75K

Cuckoo Electronics America is an Equal Opportunity Employer and are committed to creating an inclusive environment for all employees. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status.