Marketing Specialist

Cuckoo Electronics America; Cerritos (CA); On-site; USD 65,000 - 80,000; Full time

Job summary

Cuckoo Electronics America in California seeks a Marketing Specialist who will bridge product development and marketing, shaping new products from inception with market insights and owning their go-to-market process.

You will translate complex product features into compelling value propositions, collaborate across R&D, Product, and Marketing, and lead campaigns, content, social media, and cross-selling initiatives.

Qualifications

• Bachelor's degree in marketing or equivalent.
• 4+ years of marketing experience in product marketing or brand strategy.
• Proven ability to build and execute marketing plans and go-to-market strategies.
• Strong interpretation of market data, consumer insights, and campaign metrics.
• Excellent written and verbal communication skills.
• Highly organized with multiple launches in fast-paced environments.
• Korean and English bilingual preferred.

Responsibilities

• Act as the market expert during the product development lifecycle, representing customer needs to the R&D and Product teams
• Conduct market research, competitive analysis, and trend forecasting to identify opportunities and inform prioritization
• Collaborate with R&D and Product to shape specifications based on market insights
• Generate and pitch product concepts grounded in market data and feedback
• Develop positioning, messaging, and value propositions that differentiate the product
• Own execution of go-to-market strategies and marketing plans across channels
• Partner with Marketing Manager on campaign strategy and launch materials
• Conduct research and testing using analytics tools to shape marketing strategy

Skills

Market research

Go-to-market

Campaign planning

Marketing strategy

Product marketing

Communication

Project management

Cross-functional teamwork

Education

Bachelor's degree in Marketing

Tools

Market research tools

Job description

Summary: We are seeking a highly motivated and strategic Marketing Specialist to join our team. In this role, you will be the critical bridge between our product development and marketing teams. You will not only help shape new products from their inception by providing market insights but also take ownership of bringing them to market.

The ideal candidate will be a strategic thinker with a passion for innovation, possessing the ability to translate complex product features into compelling value propositions. If you thrive in cross-functional environments and love building go-to-market strategies from the ground up, we want to hear from you.

Responsibilities

• Act as the market expert during the product development lifecycle, representing customer needs and desires to the R&D and Product teams
• Conduct in-depth market research, competitive analysis, and trend forecasting to identify new product opportunities and inform product feature prioritization
• Partner with R&D and Product teams to shape product specifications, features, and performance requirements, ensuring market and customer insight is embedded in product decisions
• Generate and pitch product concepts grounded in market data, customer feedback, and competitive positioning
• Develop compelling positioning, messaging, and value propositions that differentiate the product in the market
• Own execution of go-to-market strategies and marketing plans across targeted channels, including product launches, content creation, social media, upselling, and cross-selling initiatives
• Partner with the Marketing Manager on campaign strategy, sales enablement materials, and cross-functional launch execution
• Conduct research, analysis, and testing using market research and analytics tools to generate insights that shape marketing strategy

Qualifications

• Bachelor's degree with Marketing focus or equivalent marketing experience
• 4+ years of marketing experience, with a proven track in product marketing, product development, or brand strategy
• Demonstrated ability to build and execute comprehensive marketing plans and go-to-market strategies
• Strong ability to interpret market data, consumer research, and campaign metrics to drive actionable business decisions
• Exceptional written and verbal communication skills
• Highly organized with the ability to manage multiple projects and product launches simultaneously in a fast-paced environment
• Bilingual in Korean and English preferred

Salary Range: $65K ~ $80K

Equal Employment Opportunity

Cuckoo Electronics America is an Equal Opportunity Employer and are committed to creating an inclusive environment for all employees. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status.