Marketing Specialist

SNI Companies; Billerica (MA); On-site; USD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a talented Marketing Specialist to enhance their social media presence and drive eCommerce sales. In this exciting role, you will develop and implement innovative social media strategies, create engaging content, and optimize the online shopping experience using Shopify. Collaborating with various teams, you'll ensure brand consistency and leverage analytics tools to make data-driven decisions that enhance customer engagement and conversion rates. If you are passionate about digital marketing and eager to make an impact, this opportunity is perfect for you.

Qualifications

• 3+ years of experience in social media marketing and digital marketing.
• Strong experience with Shopify and managing eCommerce platforms.
• Proficient in Adobe Creative Suite for content creation.

Responsibilities

• Develop and execute social media strategies to boost engagement.
• Manage and grow social media accounts across various platforms.
• Analyze performance data to optimize eCommerce strategies.

Skills

Social Media Marketing

Content Creation

Digital Marketing

Creative Design

User Experience Optimization

SEO

Communication Skills

Project Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Digital Media

Tools

Shopify

Adobe Creative Suite

Google Analytics

Social Media Management Tools

Project Management Tools (Trello, Asana)

Job description

This position is 100% on-site. Any candidates that are not within a commutable distance to Billerica, MA will not be considered.

Job Overview

As a Marketing Specialist, you will play a crucial role in managing our social media presence, creating compelling content, and driving sales through our eCommerce channels. Your primary focus will be on executing social media strategies, creating visually engaging content, and leveraging Shopify to optimize our online store. You’ll work to ensure consistent messaging across all platforms and work on initiatives to increase conversion rates and customer engagement.

Key Responsibilities

• Develop and execute social media strategies that align with the company’s marketing and eCommerce goals.
• Manage and grow social media accounts (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.), ensuring consistent messaging, engagement, and conversions.
• Leverage social media channels to drive traffic to Shopify stores, running campaigns to increase brand awareness and sales.
• Stay current on social media trends, tools, and best practices to keep the company ahead of competitors and maximize engagement.
• Create visually engaging graphics, videos, and other content for social media, marketing campaigns, and Shopify product pages.
• Collaborate with internal teams to ensure content aligns with brand guidelines, is engaging for target audiences, and supports eCommerce sales.
• Develop creative concepts for campaigns, promotions, and product launches that are tailored to both social media and eCommerce platforms.
• Manage the Shopify store, including product updates, optimizing product pages, and improving the user experience to drive online sales.
• Create and implement eCommerce marketing campaigns, including email marketing, social media promotions, and seasonal offers.
• Collaborate with the eCommerce and sales teams to improve the conversion rates and user journey on Shopify.
• Analyze Shopify analytics and other tools to track product performance and make data-driven decisions for store optimization.
• Ensure brand consistency across all digital platforms and campaigns, including social media and eCommerce channels.
• Use analytics tools (Google Analytics, Shopify Analytics, social media insights) to track performance and report on the effectiveness of campaigns.
• Adjust social media and eCommerce strategies based on performance data to optimize ROI.
• Monitor industry trends and competitor activity to maintain a competitive edge in both social media and eCommerce.
• Coordinate with external agencies or freelance designers as needed to supplement in-house creative efforts.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 3+ years of experience in social media marketing, content creation, and digital marketing with a focus on creative design and social engagement.
• Strong experience with Shopify, including store management, product listings, and optimizing user experiences for eCommerce.
• Proficiency in social media platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube) and social media management tools.
• Proficient in design software (Adobe Creative Suite – Photoshop, Illustrator, Premiere Pro, etc.).
• Experience with social media advertising and paid campaigns (Facebook Ads, Instagram Ads, etc.).
• Strong understanding of SEO, content marketing, and digital trends.
• Creative mindset with excellent communication skills and attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Qualifications

• Experience in a multi-entity company or working across multiple brands.
• Familiarity with email marketing, influencer partnerships, or affiliate marketing strategies.
• Experience with project management tools (Trello, Asana, etc.).

Seniority Level

Associate

Employment Type

Full-time

Job Function

Marketing

Industries

Manufacturing