Manager, Digital Marketing

Covista; Lisle (IL); Hybrid; USD 82,000 - 149,000; Full time

Benefits offered by this job

Health insurance

401k retirement with match

Flexible Time Off

12 paid holidays

Job summary

Covista seeks a Manager, Digital Marketing to lead digital experience strategies across its portfolio of institutions. You will drive enrollment and persistence through email, nurtures, and analytics, collaborating with the marketing and tech teams.

The role requires 5 years of marketing automation experience with Eloqua, strong leadership, and excellent communication skills. This is a hybrid role with a competitive benefits package.

Qualifications

• Bachelor's degree in marketing or related field.
• Five years of marketing automation experience including Eloqua.
• Eloqua administration experience preferred.
• Sound qualitative and quantitative analytical skills.
• Strong leadership and project management abilities.
• Excellent written communication and oral presentation skills.

Responsibilities

• Develop and track enterprise digital experience KPIs across the student lifecycle.
• Identify opportunities across the lifecycle and drive conversion-focused initiatives.
• Serve as a go-to resource for email, nurture and digital experience.
• Collaborate with digital experience tech lead to optimize strategies and tools.
• Mentor digital marketing specialists across our portfolio.
• Complete other duties as assigned.
• Comply with policies and standards.

Skills

Marketing automation

Leadership

Analytical skills

Written & verbal comms

Project management

Self-motivation

Education

Bachelor's degree in marketing or related field

Tools

Eloqua

Job description

As part of our Digital Center of Excellence, the Manager, Digital Marketing will be responsible for the development and implementation of key digital experience strategies aimed at increasing enrollment and persistence across our portfolio of institutions. This position collaborates with institutional marketing professions to convert and retain students through innovative digital tactics and nurtures.

• Develop and track enterprise digital experience KPIs for the entirety of the student lifecycle.
• Identify areas of opportunity across the student lifecycle and work with stakeholders to implement conversion focused initiatives to fill the gaps.
• Serve as a go-to resource for stakeholders in all things email, nurture and digital experience.
• Collaborate with digital experience technical lead to optimize strategies for our tech stack and to identify new tools and systems as our stack evolves.
• Mentor digital marketing specialist as they develop and implement strategies and tactics across our portfolio of institutions.
• Completes other duties as assigned.
• Performs other duties as assigned.
• Complies with all policies and standards.

Qualifications

• Bachelor's degree in marketing a related field required.
• Five (5) years of marketing automation experience including Eloqua required.
• Eloqua administration experience preferred.
• Sound qualitative and quantitative analytical skills.
• Strong leadership skills.
• Self-motivated with an ability to take initiative in a challenging, fast-paced environment.
• Excellent written communication and oral presentation skills.
• Excellent project management skills.

Additional Information

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $82,364.00 and $149,076.00 Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Covista offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Covista’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays

You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

We operate on a hybrid schedule with four in-office days per week (Monday–Thursday).

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation