Digital Marketing Manager — Lifecycle & Email Experience

Covista; Minnesota; Hybrid; USD 82,000 - 149,000; Full time

Benefits offered by this job

Health, dental, vision, life and dis/b

401k Retirement Program + 6% employer

Flexible Time Off (FTO)

12 Paid Holidays

Annual incentive program

Job summary

Covista, America's largest healthcare educator, is hiring a Manager of Digital Marketing to lead digital experience strategy across our portfolio. The role focuses on enrollment growth, persistence, and optimizing the student lifecycle with enterprise KPIs.

The position requires a marketing degree and 5+ years of marketing automation experience, including Eloqua. You will mentor staff, collaborate with cross-functional teams, and thrive in a fast-paced hybrid environment.

Qualifications

• Bachelor's degree in marketing a related field required.
• Five (5) years of marketing automation experience including Eloqua required.
• Eloqua administration experience preferred.
• Sound qualitative and quantitative analytical skills.
• Strong leadership skills.
• Self-motivated with an ability to take initiative in a challenging, fast-paced environment.
• Excellent written communication and oral presentation skills.
• Excellent project management skills.

Responsibilities

• Develop and track enterprise digital experience KPIs for the entirety of the student lifecycle.
• Identify areas of opportunity across the student lifecycle and work with stakeholders to implement conversion focused initiatives to fill the gaps.
• Serve as a go-to resource for stakeholders in all things email, nurture and digital experience.
• Collaborate with digital experience technical lead to optimize strategies for our tech stack and to identify new tools and systems as our stack evolves.
• Mentor digital marketing specialist as they develop and implement strategies and tactics across our portfolio of institutions.
• Completes other duties as assigned.
• Performs other duties as assigned.
• Complies with all policies and standards.

Skills

Marketing automation

Analytical skills

Leadership

Communication

Project management

Presentation skills

Self-motivation

Education

Bachelor's degree in marketing or related field

Tools

Eloqua

Job description

Covista, America's largest healthcare educator, is hiring a Manager of Digital Marketing to lead digital experience strategy across our portfolio. The role focuses on enrollment growth, persistence, and optimizing the student lifecycle with enterprise KPIs.

The position requires a marketing degree and 5+ years of marketing automation experience, including Eloqua. You will mentor staff, collaborate with cross-functional teams, and thrive in a fast-paced hybrid environment.