E-commerce Growth Digital Marketing Manager (Hybrid)

Placements24; United States; Hybrid; USD 21,000 - 33,000; Full time

Benefits offered by this job

Health benefits

Staff discount

Professional development opportunities

Job summary

Placements24 is seeking a Digital Marketing Manager to drive the online growth of an expanding e-commerce retailer. Based in a hybrid setup in South Africa, the role requires strategic thinking across SEO, SEM, social, email, and content marketing to boost traffic and online sales.

You will lead integrated campaigns, optimize performance with analytics, and collaborate with e-commerce and sales teams to improve user experience and conversions.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 5+ years of experience in digital marketing with an e-commerce focus.
• Experience managing multiple channels: SEO, SEM, Social, Email, Content.
• Proficiency with Google Analytics and marketing automation platforms.
• Strong CRO and conversion rate optimization knowledge.
• Analytical, strategic thinker with problem-solving skills.
• Excellent project management and organizational abilities.
• Effective communication in a hybrid work setting.
• Experience with graphic design or video editing is a plus.
• Able to adapt to a fast-paced digital environment.

Responsibilities

• Develop and execute integrated digital marketing strategies to drive acquisition and retention.
• Manage and optimize SEO, SEM, social media, email, and content campaigns.
• Oversee content creation for all digital channels.
• Monitor and report campaign performance using web analytics tools.
• Identify new digital marketing trends and platforms to enhance strategy.
• Manage the digital marketing budget for maximum ROI.
• Collaborate with e-commerce to improve UX and conversions.
• Develop and manage relationships with external agencies and partners.
• Conduct A/B testing to optimize campaigns.
• Contribute to brand strategy and ensure consistent messaging.

Skills

Digital marketing

E-commerce growth

SEO

SEM

Social media

Email marketing

Content marketing

Analytics

A/B testing

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Google Analytics

Marketing automation

Job description

Placements24 is seeking a Digital Marketing Manager to drive the online growth of an expanding e-commerce retailer. Based in a hybrid setup in South Africa, the role requires strategic thinking across SEO, SEM, social, email, and content marketing to boost traffic and online sales.

You will lead integrated campaigns, optimize performance with analytics, and collaborate with e-commerce and sales teams to improve user experience and conversions.