Senior Social Media Manager - E-commerce Focus

Placements24; Waukee (IA); On-site; USD 43,000 - 58,000; Full time

Benefits offered by this job

Performance-based bonuses

Career advancement opportunities

Modern office in Paarl

Job summary

Placements24 in Paarl, Western Cape, seeks a Senior Social Media Manager to lead strategy, content, and paid campaigns shaping brand presence and sales for a fast-growing e-commerce client.

The role requires 5+ years of experience, deep knowledge of social platforms, and strong analytics to drive measurable results. Office-based role with performance bonuses and opportunities for advancement in a dynamic team.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Communications, or related field.
• 5+ years of social media management experience for e-commerce brands.
• Proven track record of driving engagement, traffic, and conversions.
• Expertise with Facebook Ads Manager and TikTok Ads, plus budget management.
• Excellent content creation skills in writing and basic design/video editing.
• Strong analytics skills and experience with social media metrics tools.

Responsibilities

• Develop and implement innovative social media strategies aligned with marketing objectives and e-commerce goals.
• Manage all social media channels on a day-to-day basis, including content scheduling, posting, and monitoring.
• Create, curate, and manage high-quality content that resonates with the target audience and reflects the brand identity.
• Plan and execute paid social campaigns, including budget management, targeting, ad creation, and optimization.
• Monitor trends and competitor activity; provide insights and adapt strategies accordingly.
• Engage with the online community, respond to comments and messages to foster relationships.
• Analyze performance metrics, report insights, and recommend continuous improvements.
• Collaborate with marketing, sales, and design teams for cohesive messaging.
• Stay abreast of new platforms, tools, and best practices in social media marketing.

Skills

Social media strategy

Content creation

Analytics

Community management

Communication

Education

Bachelor's degree

Tools

Facebook Ads Manager

TikTok Ads

Job description

About the Role

Our client, a rapidly expanding e-commerce business headquartered in Paarl , Western Cape, is looking for an experienced Senior Social Media Manager. This is a crucial role responsible for crafting and executing high-impact social media strategies that drive brand awareness, customer engagement, and ultimately, sales. The successful candidate will lead all social media efforts, from content creation and community management to paid social advertising and performance analysis. You will be the voice of the brand across various social platforms, ensuring a consistent and compelling brand narrative. This position offers the opportunity to work within a fast-paced, results-oriented environment and play a key role in shaping the online presence of a prominent e-commerce player in the Western Cape .

Key Responsibilities

• Develop and implement innovative social media strategies aligned with overall marketing objectives and e-commerce goals.
• Manage all social media channels (e.g., Instagram, Facebook, TikTok, Twitter, Pinterest) on a day-to-day basis, including content scheduling, posting, and monitoring.
• Create, curate, and manage engaging, high-quality content (visuals, video, copy) that resonates with the target audience and reflects the brand’s identity.
• Plan and execute paid social media advertising campaigns, including budget management, audience targeting, ad creation, and performance optimization.
• Monitor social media trends, conversations, and competitor activities, providing timely insights and adapting strategies accordingly.
• Engage with the online community, respond to comments and messages promptly, and foster positive relationships with followers and potential customers.
• Analyze social media performance metrics, report on key insights, and recommend strategies for continuous improvement.
• Collaborate with the marketing, sales, and design teams to ensure cohesive brand messaging and integrated campaign execution.
• Stay abreast of new social media platforms, tools, and best practices in social media marketing and e-commerce.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a relevant field.
• Minimum of 5 years of experience in social media management, with a strong focus on e-commerce brands.
• Proven track record of developing and executing successful social media strategies that have driven measurable business results (e.g., engagement, traffic, conversions).
• Expertise in social media advertising platforms (e.g., Facebook Ads Manager, TikTok Ads) and budget management.
• Excellent content creation skills (writing, basic design/video editing).
• Strong analytical skills and experience with social media analytics tools.
• Deep understanding of social media trends, algorithms, and best practices for various platforms.
• Exceptional communication, interpersonal, and community management skills.
• Experience working in Paarl or the surrounding Western Cape region is advantageous.

Benefits

This full-time position offers a competitive salary package, reflecting the seniority and impact of the role. You will be based at our client's modern office in Paarl . Benefits include opportunities for career advancement within a growing company, regular performance-based bonuses, and involvement in exciting new e-commerce initiatives. Our client values work-life balance and offers a supportive team environment. Join us and help shape the future of online retail in the Western Cape .