Digital Marketing Specialist

Placements24; Willows (CA); Remote; USD 70,000 - 100,000; Full time

Benefits offered by this job

Fully remote work

Health insurance

Professional development

Job summary

Placements24 is seeking a versatile Digital Marketing Specialist to join their team in a remote-first setting. You will craft and optimize campaigns across SEO, SEM, email, and social media to boost visibility and generate quality leads.

This role emphasizes data-driven decisions, content creation, and collaboration with the marketing team to ensure cohesive brand messaging and measurable results.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2+ years of digital marketing experience with proven campaign management.
• Strong knowledge of SEO, SEM, content, email, and social media marketing.
• Proficiency with Google Analytics, Google Ads, and email platforms.

Responsibilities

• Plan, execute, and measure digital marketing campaigns across channels such as SEO, SEM, email marketing, and social media.
• Manage and optimize paid advertising campaigns on platforms like Google Ads and social media advertising.
• Develop and implement SEO strategies to improve organic search rankings and website traffic.
• Create engaging content for various digital platforms, including website copy, social media posts, and email newsletters.
• Analyze campaign performance data and provide actionable insights and recommendations for improvement.
• Collaborate with the marketing team to ensure cohesive brand messaging and campaign execution.

Skills

Campaign management

Data analysis

Copywriting

Communication

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

Email marketing platforms

Job description

About the Role

Our client is seeking a versatile and data-driven Digital Marketing Specialist to join their team, operating with full remote flexibility. This role is integral to developing and executing online marketing campaigns that enhance brand visibility and drive lead generation. You will manage various digital channels, optimize campaign performance, and contribute to the overall growth strategy. This is an excellent opportunity for a motivated individual passionate about digital trends to make a significant impact in a remote-first environment.

Key Responsibilities

• Plan, execute, and measure digital marketing campaigns across channels such as SEO, SEM, email marketing, and social media.
• Manage and optimize paid advertising campaigns on platforms like Google Ads and social media advertising.
• Develop and implement SEO strategies to improve organic search rankings and website traffic.
• Create engaging content for various digital platforms, including website copy, social media posts, and email newsletters.
• Analyze campaign performance data and provide actionable insights and recommendations for improvement.
• Collaborate with the marketing team to ensure cohesive brand messaging and campaign execution.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in digital marketing, with a proven track record of successful campaign management.
• Strong understanding of SEO, SEM, content marketing, email marketing, and social media marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, and email marketing platforms.
• Excellent analytical and problem-solving skills, with the ability to interpret data and derive insights.
• Strong written and verbal communication skills, with the ability to create compelling marketing copy.

Benefits

• Competitive annual salary commensurate with experience.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance plans.
• Opportunities for continuous learning and professional development in digital marketing.
• A collaborative team environment focused on achieving digital marketing success.