Digital Marketing Manager

Placements24; Windsor Park (TN); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Bonus structure

Health insurance

Paid time off

Professional development

Fully remote work

Access to marketing tech

Job summary

Placements24 is seeking a Digital Marketing Manager to lead online growth for an e-commerce platform. This fully remote role focuses on developing and executing integrated strategies across SEO, SEM, social, email, and content to drive revenue.

You will manage a team of marketing professionals, analyze performance with analytics tools, and collaborate with product, sales, and design to ensure cohesive branding. A strong background in leading remote teams and delivering measurable ROI is required.

Qualifications

• 7+ years of digital marketing experience.
• 3+ years in a managerial or leadership role.
• Strong proficiency with GA, Google Ads, and analytics platforms.
• Bachelor's degree; MBA or relevant certifications are a plus.

Responsibilities

• Lead development and execution of integrated digital marketing strategies.
• Oversee paid campaigns and optimize budgets.
• Guide SEO, content, email marketing, and marketing automation.
• Mentor remote marketing teams and collaborate with cross-functional teams.

Skills

Digital marketing strategy

Leadership

Analytics

Remote team management

Budget management

SEO/SEM

Content marketing

Email marketing

Education

Bachelor's degree in Marketing or related field

MBA or certifications (preferred)

Tools

Google Analytics

Google Ads

Marketing automation tools

SEO tools

Job description

About the Role

Our client, a forward-thinking e-commerce platform, is seeking an accomplished Digital Marketing Manager to lead their online growth strategies. This is a fully remote position, offering the opportunity to shape and execute impactful digital marketing initiatives from anywhere. You will be responsible for developing and managing comprehensive digital marketing plans, encompassing SEO, SEM, social media, email marketing, and content strategy. The ideal candidate is a strategic leader with a proven track record in driving online revenue and engagement, possesses strong analytical skills, and thrives in a remote-first environment. You will guide a team of digital marketing professionals, fostering a collaborative and results-oriented culture.

Key Responsibilities

Develop and execute integrated digital marketing strategies to drive customer acquisition, retention, and revenue growth across all online channels. Oversee and manage all paid advertising campaigns (SEM, social media ads), ensuring optimal budget allocation and performance. Lead SEO initiatives to improve organic search rankings and website traffic. Develop and implement a robust content marketing strategy that aligns with business objectives and target audience needs. Manage and optimize email marketing campaigns and marketing automation efforts. Analyze campaign performance data using advanced analytics tools and provide strategic recommendations for continuous improvement. Manage, mentor, and develop a team of digital marketing specialists, fostering a high-performance culture in a remote setting. Collaborate with cross-functional teams (e.g., product, sales, design) to ensure cohesive brand messaging and marketing efforts. Stay ahead of industry trends, emerging technologies, and competitor activities to maintain a competitive edge. Manage relationships with external agencies and vendors as needed.

Requirements

Minimum of 7 years of experience in digital marketing, with at least 3 years in a managerial or leadership role. Demonstrated success in developing and executing comprehensive digital marketing strategies that drive significant business results (revenue, leads, ROI). In-depth knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and analytics platforms. Proficiency with Google Analytics, Google Ads, social media advertising platforms, and marketing automation tools. Exceptional analytical and problem-solving skills, with the ability to interpret complex data and make data-driven decisions. Strong leadership and team management skills, with experience managing remote teams. Excellent communication, presentation, and interpersonal skills. Bachelor's degree in Marketing, Business, or a related field; MBA or relevant certifications are a plus. Proven ability to manage budgets effectively and drive profitable growth.

Benefits

• Highly competitive salary and comprehensive bonus structure.
• Full health, dental, and vision insurance coverage.
• Generous paid time off and holiday allowance.
• Opportunities for continuous learning, professional development, and leadership training.
• A dynamic, supportive, and fully remote work environment.
• Access to cutting-edge marketing technology and tools.
• The opportunity to make a significant impact on a rapidly growing e-commerce business.