Senior Director, Digital Innovation and Investment – Programmatic

Adelphi Group; United States; Hybrid; USD 145,000 - 180,000; Full time

Job summary

OMD is seeking a Senior Director of Digital Innovation and Investment – Programmatic Expert to lead worldwide cross‑channel subscriber acquisition, reporting, and innovation initiatives for streaming and digital services. This global role combines strategic leadership with hands‑on programmatic expertise, managing partnerships and large-scale investments across markets.

The position emphasizes AI-driven optimization, data‑driven decision making, and Omni platform utilization to drive subscriber

Qualifications

• 10+ years of digital media experience, including mentoring and nurturing diverse media teams in a fast-paced agency or brand environment.
• Deep technical and strategic understanding of programmatic display, video, and CTV buying platforms (DSPs). Hands-on experience in the US market.
• Strong analytical skills with experience handling massive data sets and subscriber metrics (LTV, Churn, CPA).
• Expertise with ad servers, tag management, identity solutions, data clean rooms, and verification tools (DoubleVerify, IAS).
• Experience creating dashboards with Power BI and Tableau to drive performance and investment decisions.
• High-level understanding of integrated cross-channel media planning and how programmatic intersects with paid search, social, and brand initiatives.
• Desirable: entertainment/subscription experience and global market coordination capabilities.

Responsibilities

• Create and drive global subscriber acquisition and programmatic media strategies across multiple channels (display, video, CTV, social, search).
• Oversee US market investment, planning, and buying with rapid response to performance data and testing.
• Coordinate and optimize performance across international markets (UK, FR, DE, CA, AU, BR, MX).
• Manage high-level DSP/SSP partnerships and evaluate new ad tech stacks and processes.
• Lead digital innovation initiatives, AI-driven optimization, and custom algorithm maintenance.
• Leverage Omni for precise global audience activation and creative channel planning ideas.
• Maintain budgets, negotiate costs, and exceed investment and viewability goals.
• Mentor and lead a fast-paced team of digital and programmatic specialists.
• Collaborate with Strategy, Analytics, and Tactical Planning to translate data into client insights.

Skills

Programmatic mastery

Data analytics

Ad tech stacks

Data visualization

Integrated media investment

Global mindset

Entertainment/subscription experience

Tools

Power BI

Tableau

Job description

Agency:

Omd

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Senior Director, Digital Innovation and Investment – Programmatic Expert

About OMD:
We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA’s Best-Performing Media Network Globally, and COMvergence’s #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

Position Overview

The Senior Director, Digital Innovation and Investment is a critical global leadership role responsible for driving worldwide cross-channel Brand/Awareness, Subscriber Acquisition, Reporting, and Innovation initiatives for world-class streaming and digital services (including Apple TV and Apple Services). This position requires a unique blend of strategic marketplace leadership, advanced investment oversight, and deep, technical, hands-on programmatic expertise. The ideal candidate will serve as the global subject‑matter expert for the Acquisition Apple TV program. This person will directly manage strategic programmatic partnerships, investment capabilities, and large-scale innovation projects across all product lines.

The scope of this role is truly global: it requires a hands‑on approach to digital investment, planning, and buying within the US market, paired with the strategic leadership, coordination, and optimization oversight for key international markets, including the UK, FR, DE, CA, AU, BR, and MX. You will ensure local‑market investments are seamlessly integrated into a cohesive global strategy while maintaining a laser focus on business‑critical KPIs, including Subscriber Growth, CPS, LTV, and premium inventory efficiency.

Responsibilities

• Global Strategy & Investment: Create and drive best‑in‑class global subscriber acquisition, investment frameworks, and programmatic media strategies that align with overarching brand and subscriber targets across programmatic display, video, connected TV (CTV), social, and search.
• Hands‑on US Management: Personally oversee and execute hands‑on digital investment, planning, and buying for the US market, ensuring rapid responses to performance data, efficient inventory routing, and rigorous multi‑variant testing. Accountable for client budgets and managing costs while exceeding performance and viewability goals.
• International Coordination & Optimization: Act as the central hub for global digital investment alignment, coordinating and optimizing performance across key international clusters (UK, FR, DE, CA, AU, BR, MX) to ensure consistency, pricing efficiencies, and shared performance learnings. Deliver thought leadership on programmatic and acquisition roles in the marketing ecosystem, and provide insights on channel opportunities.
• Programmatic Subject Matter Expertise: Act as the global champion for programmatic discipline, managing high‑level DSP/SSP partnerships, evaluating cutting‑edge ad technology stacks, and piloting custom programmatic investment and implementation processes. Tracking industry innovation and identifying new partners and technologies for best‑in‑class channel strategies.
• Digital Innovation Pipeline: Lead digital innovation and thought leadership initiatives globally, delivering insights on channel opportunities, emerging ad tech, and programmatic’s evolving role in the broader marketing ecosystem. AI Driven optimization and Python/ custom Algorithm maintenance and development.
• Platform Innovation (Omni): Lead the team’s advanced utilization of Omni, effectively leveraging our people‑based marketing platform to drive precise global audience activation, develop creative channel planning ideas, analyze premium digital content inventory, and contribute to the overall success of our investment strategies.
• Financial Accountability: Maintain absolute accountability for massive global client budgets, leading negotiation efforts, and managing complex media costs while consistently exceeding investment, subscriber volume, and viewability goals.
• Team Leadership & Mentorship: Manage, mentor, and nurture a highly agile team of digital and programmatic channel specialists, providing strategic guidance and fostering career growth in a fast‑paced environment.
• Cross‑Functional Collaboration: Partner closely with internal Strategy, Analytics, and Tactical Planning teams to ensure efficient and effective coordination of campaign setup, adjustments, and optimization while translating data into clear client insights.

Qualifications

• Experience: 10+ years of digital media experience, including a minimum of 5 years managing, mentoring, and nurturing diverse media teams in a fast‑paced agency or brand environment.
• Programmatic Mastery (Expert): Deep technical and strategic understanding of programmatic display, video, and CTV buying platforms (DSPs) is required. Proven experience operating as a hands‑on keyboard practitioner in the US market.
• Data & Analytics (Expert): Exceptional analytical skills with a proven track record of working with massive data sets. Strong understanding of methodologies for evaluating subscriber acquisition data, attribution modeling (MTA/MMM), and downstream subscriber lifecycle metrics (LTV, Churn, CPA).
• Ad Technology & Marketing Stacks (Advanced): Deep expertise in ad servers, tag management systems, identity solutions, data clean rooms, programmatic implementation processes, and 3rd party verification tools (including DoubleVerify and IAS).
• Data Visualization (Advanced): Hands‑on experience building actionable performance and investment dashboards using data visualization tools like PowerBi, and/or Tableau.
• Integrated Media & Investment Knowledge (Expert): High‑level understanding of integrated cross‑channel media planning and investment principles, including how programmatic intersects with paid search, social, and broader brand/awareness initiatives.
• Entertainment/Subscription Experience (Desirable): Previous experience managing large‑scale subscriber acquisition, streaming services, premium entertainment apps, or transactional digital products is highly desired.
• Global Mindset (Desirable): Demonstrated ability to navigate cross‑cultural nuances and effectively manage communication, marketplace partnerships, and optimization tracking across multiple international markets (LATAM, EMEA, APAC, NA).

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

#LI-CP1United States: $145,000.00-$180,000.00

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.