Digital Marketing Manager - B2B Demand Generation

Caraa; United States; On-site; USD 115,000 - 125,000; Full time

Job summary

Snappy is seeking a results-driven Digital Marketing Manager to lead B2B demand generation efforts. This role involves managing digital marketing initiatives across paid and organic channels, focusing on budget modeling and analytics to drive measurable revenue impact. Ideal candidates will have a strong background in digital marketing within a B2B SaaS environment and a passion for data-driven growth strategies.

Benefits

Free healthcare, including vision and dental

Generous 401k match

Flexible PTO

Paid family leave

Snappy Summer Fridays

Employee recognition gifts

Qualifications

• 5+ years of experience in digital marketing or growth marketing, primarily in a B2B SaaS environment.
• Expert-level proficiency with analytics tools and ability to translate data into strategy.
• Strong experience with paid media budget modeling and performance forecasting.

Responsibilities

• Own and manage all paid media campaigns across platforms including Google Ads and LinkedIn.
• Continuously optimize campaigns for CAC, ROAS, and pipeline impact using rigorous A/B testing.
• Lead organic digital initiatives including SEO and content distribution.

Skills

Analytical skills

Project management

Collaboration

Growth marketing

Tools

Google Analytics

HubSpot

Salesforce

Tableau

Posthog

Job description

Location: US, Remote (East Coast Preferred)

Compensation: Transparency is paramount in our compensation structure. Total compensation for this role is market competitive, offering a base salary range of $115,000-$125,000, with an annual target bonus.

About the Role

We’re looking for a results-driven Digital Marketing Manager - B2B Demand Generationto join our marketing team and lead all digital marketing initiatives across paid and organic channels. This role is critical to our growth, requiring a hybrid marketer who can think strategically and execute flawlessly. You’ll shape how our brand shows up across digital channels while driving measurable pipeline and revenue impact.

You’ll be responsible for planning, managing, and optimizing digital channels—including paid search, paid social, SEO, and website performance—with a strong focus on budget modeling, analytics, and funnel optimization. The ideal candidate is a data-driven growth marketer who thrives on experimentation and knows how to align marketing strategy with sales outcomes.

You Will:

• Own and manage all paid media campaigns across platforms including Google Ads, LinkedIn, Meta, Reddit, and others.
• Build and execute a comprehensive yearly paid media plan, including budget modeling, pipeline forecasting, and performance tracking.
• Continuously optimize campaigns for CAC, ROAS, and pipeline impact using rigorous A/B testing, segmentation, and performance analysis.
• Identify and test emerging channels to uncover new opportunities for growth and reach target audiences in innovative ways.
• Own and operate funnel analytics across the customer journey using tools like Google Analytics, Tableau, Posthog, and Hubspot.
• Define and monitor performance metrics such as MQLs, SQLs, CAC, LTV/CAC, ROAS, and pipeline velocity.
• Deliver insights that inform strategy, improve conversion rates, and support revenue forecasting.
• Lead organic digital initiatives including SEO, content distribution, website optimization, and lifecycle marketing.
• Collaborate with the content and product marketing teams to align messaging and drive traffic that converts.
• Plan and execute multi-touch ABM campaigns using tools such as HubSpot, Influ2 or similar.
• Partner with Sales and RevOps to identify and target high-value accounts, driving measurable engagement and conversion.
• Manage marketing automation and CRM integrations, primarily with HubSpot and Salesforce.
• Ensure accurate attribution, lead tracking, and reporting through clean data practices and platform alignment.
• Work closely with Sales, RevOps, Product Marketing, and other GTM teams to align digital marketing with business goals.
• Manage external agencies, freelancers, and platform vendors as needed to support campaign execution and optimization.

You Have:

• 5+ years of experience in digital marketing or growth marketing, primarily in a B2B SaaS environment.
• Proven success in managing multi-channel paid campaigns and driving measurable revenue outcomes.
• Expert-level proficiency with analytics tools (e.g., Google Analytics,Posthog, Tableau) and ability to translate data into strategy.
• Strong experience with paid media budget modeling, yearly planning, and performance forecasting.
• Hands-on experience with HubSpot and Salesforce for campaign execution and CRM alignment.
• Demonstrated success in developing and executing ABM strategies.
• High analytical capability with a test-and-learn approach to digital strategy.
• Excellent project management and cross-functional collaboration skills.
• Adaptability in a fast-paced, dynamic environment with shifting priorities.

Nice to Have:

• Familiarity with attribution modeling tools or custom multi-touch attribution frameworks.
• Experience with SLG strategies as well as product-led growth (PLG) strategies
• Knowledge of website CRO tools like Hotjar, Optimizely, or VWO.

Snappy is the award-winning, all-in-one gifting company that spreads joy, shares gratitude, and takes the guesswork out of gifting.

Founded in 2015, Snappy was named one of Inc.’s fastest-growing companies in the Northeast in 2021, 2022, and 2023. Snappy is the trusted gifting and swag partner to over 43% of Fortune 100 companies as well as thousands of individuals who use Snappy for personal gifting. Snappy has sent more than five million gifts worldwide.

Snappy thrives on connecting people and cultivating meaningful relationships through the power of gratitude and gifting. Our recipient-picks experience ensures gift-givers send the perfect gift every time, for everyone, on every occasion.Snappy has been featured on Fortune’s "Best Small & Medium Workplaces," “Best Workplace for Millennials,” and “Best Workplace in Tech” lists.

We've seen firsthand that our unique product and brand experience boosts employee morale, improves performance, and (most importantly!) spreads joy, so, of course, we practice what we preach! Here at Snappy, we believe wholeheartedly in building a culture of appreciation, dedication, and fun. We offer benefits and perks to our employees including but not limited to: Free healthcare, including vision and dental, generous 401k match, flexible PTO, paid family leave, Snappy Summer Fridays (which we enjoy year-round!) and Snappy gifts for employee recognition and appreciation.

Snappy's stance on diversity, equity and inclusion, its active focus on give-back programs, and its fundamental mission to spread joy through the power of gifting all lead the way in unlocking the power of human kindness at work.

Information collected and processed as part of your Snappy hiring process, including as part of your Snappy career profile and in any job applications you choose to submit, is subject to Snappy’s California Privacy Notice for Staff Members and Job Applicants