Strategic Marketing Manager

Sapphire Recruitment; New York (NY); Remote; USD 115,000 - 142,000; Full time

Job summary

Sapphire Recruitment is seeking a Strategic Marketing Lead to craft and implement marketing strategies for a technology company in the defense sector. The ideal candidate will have over 8 years of experience in B2B marketing with a focus on government and defense clients. This fully remote position offers a competitive salary range of $115,000 to $142,000, along with a flexible work environment and comprehensive benefits including health insurance and a retirement plan.

Benefits

Health insurance

Paid parental leave

Flexible PTO

401(k) with employer contributions

Life and disability insurance

Potential stock options

Qualifications

• 8+ years of experience in B2B marketing focused on technology and defense.
• Direct experience marketing to government agencies.
• Familiarity with defense procurement processes.

Responsibilities

• Conduct deep market research on defense trends.
• Lead and optimize multi-channel campaigns for lead generation.
• Drive ABM strategy to reach high-value government accounts.

Skills

B2B marketing

campaign execution

content development

digital marketing

lead generation

account-based marketing

market research

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Salesforce Marketing Cloud

Job description

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This range is provided by Sapphire Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$115,000.00/yr - $142,000.00/yr

Direct message the job poster from Sapphire Recruitment

Results-driven Recruiter with 15+ years of experience in sourcing, screening, and placing top-tier talent for a variety of industries including…

Strategic Marketing Lead – Defense Sector

$115-142K / DOE

• Remote (U.S. only) Eastern or Central Time Zones preferred
• US Citizenship or Green Card status is required

Sapphire Recruitment is partnered with a cutting-edge technology company headquartered in Syracuse, NY, pioneering advanced airspace monitoring and drone detection systems. Their mission is to enhance security and situational awareness through real-time, scalable sensor technology—supporting critical operations for government, military, and commercial sectors alike.

As their presence grows within the federal and defense landscape, they are seeking a Strategic Marketing Lead to develop and execute high-impact marketing strategies tailored to U.S. defense agencies and related federal audiences.

What You’ll Do

• Conduct deep market research on defense and federal trends, use cases, and competitors.
• Translate insights into smart marketing strategies that shape business decisions.
• Craft differentiated messaging and content that speaks directly to defense customers.
• Develop materials that may include marketing briefs, OV-1s, and targeted collateral aligned with brand tone.

Demand Generation

• Lead and optimize multi-channel campaigns to drive lead generation and customer engagement.
• Analyze performance metrics and refine campaigns for maximum impact.

Account-Based Marketing (ABM)

• Drive ABM strategy to reach high-value government accounts.
• Manage lead flows and ensure marketing efforts align closely with sales goals.
• Define and evolve Ideal Customer Profiles (ICPs) and personas.
• Build a seamless buyer journey that fosters engagement and trust throughout the sales cycle.
• Collaborate with external partners on co-marketing initiatives to broaden reach within the defense ecosystem.
• Build joint strategies that align with mutual goals and compliance standards.
• Interface regularly with sales and product teams to ensure marketing reflects technical capabilities and market needs.
• Provide client and market feedback that helps inform product development.

What We’re Looking For

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 8+ years of experience in B2B marketing, with a strong focus on technology and defense industries.
• Background in campaign execution, content development, and digital marketing.
• Direct experience marketing to government agencies, contractors, or military audiences.
• Ability to travel up to 10%.
• Must be a U.S. Citizen or Green Card holder due to the nature of the work.

Preferred Qualifications

• Familiarity with defense procurement processes and compliance standards (e.g., ITAR, EAR, FAR/DFARs, NIST 800-171).
• Experience with Salesforce Marketing Cloud or similar tools.
• Prior work in remote environments with cross-functional teams.
• Knowledge of ethical marketing practices in federal/defense sectors.
• Salary Range: $115,000 – $142,000 (based on experience and location)
• Health insurance
• Paid parental leave
• Flexible PTO
• 401(k) with employer contributions
• Life and disability insurance
• Potential stock options
• Flexible remote work environment, with preference for candidates in Eastern or Central time zones.

To apply for this exciting role, please submit a resume to [e-mail].

Sapphire Recruitment is an EOE

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Defense and Space Manufacturing

Referrals increase your chances of interviewing at Sapphire Recruitment by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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