Marketing Analytics Manager

Point; United States; Remote; USD 114,000 - 195,000; Full time

Job summary

A leading company in financial innovation seeks a Marketing Analytics Manager to enhance performance across key marketing channels. Candidates must have a strong analytical background and expertise in SQL, media analysis, and reporting. This remote role offers the opportunity to directly influence marketing strategies while working in a people-first environment focused on customer-centric growth.

Benefits

Generous health benefits

Unlimited paid time off

Flexible remote & onsite work

Fully paid parental leave

Financial wellness benefits

Extra work/life benefits

Qualifications

• Experience in high-growth DTC or performance marketing.
• Proven track record with substantial marketing investments.
• Strong analytical and problem-solving mindset.

Responsibilities

• Own analytics for marketing channels like SEM and Paid Social.
• Develop comprehensive reporting for paid media channels.
• Create dashboards for actionable insights.

Skills

Analytical Skills

SQL

Media Performance Analysis

A/B Testing

Communication Skills

Education

4+ years of experience in marketing/media analytics

Tools

Tableau

Sigma

Job description

Join to apply for the Marketing Analytics Manager role at Point

Join to apply for the Marketing Analytics Manager role at Point

Who We Are

Our mission at Point is to make homeownership more valuable and accessible to all. Every day, we explore, build, and iterate to create innovative financial products that improve the lives of our customers. Together, we’re creating the premier full-stack home equity platform to help current homeowners access their home wealth and aspiring ones realize their dream of homeownership. Point has raised over $180M from Andreessen Horowitz, WestCap, Prudential, and other leading investors.

Local or 100% Remote

Who We Are

Our mission at Point is to make homeownership more valuable and accessible to all. Every day, we explore, build, and iterate to create innovative financial products that improve the lives of our customers. Together, we’re creating the premier full-stack home equity platform to help current homeowners access their home wealth and aspiring ones realize their dream of homeownership. Point has raised over $180M from Andreessen Horowitz, WestCap, Prudential, and other leading investors.

About The Role

We are seeking a highly analytical, proactive Marketing Analytics professional with deep expertise in media performance analysis across the direct-to-consumer (DTC) space. This is a senior-level individual contributor role, designed for someone who thrives on owning high-impact analytical initiatives without direct people management responsibilities.

You will take ownership of analytics for a subset of our marketing channels, such as Direct Mail, SEM, Paid Social, or Programmatic, working with substantial marketing investments. Your work will directly influence strategy, budgeting, and performance outcomes across acquisition channels

Our culture

We are a people-first, value-driven team. We come from varied backgrounds, experiences, and time zones. Our teams are aligned in service to our goal — to improve the lives of customers. Our culture is built on sharing ideas, supporting each other, and being empowered to do our best work. Find out what you can accomplish as part of an engaged, high-achieving team focused on a common goal.

Your responsibilities

• Channel Performance Analysis: Own and enhance comprehensive reporting and deep-dive analyses for paid media channels, identifying opportunities for improved scale and efficiency.
• Strategic Influence: Translate complex analyses into clear, actionable insights and recommendations to influence cross-functional decision-making.
• Media Attribution & Incrementality: Lead the implementation and enhancement of attribution models and incrementality tests to advance measurement capabilities and inform media strategies.
• Stakeholder Reporting: Develop and maintain scalable dashboards in tools like Sigma to deliver actionable insights to Marketing and Finance teams.
• Budget Optimization: Partner strategically with channel owners to provide recommendations that drive efficient media spend, optimize CAC/LTV, and enhance ROI.
• Campaign Experimentation: Support test design, execution, and analysis for A/B and geo-experiments, particularly for new creative, audience targeting, and media tactics.
• Data Ownership: Write advanced, optimized SQL queries to pull, transform, and QA complex datasets from various internal and third-party sources, ensuring data accuracy and performance at scale.
  
  

About You

• 4+ years of experience in marketing/media analytics, preferably in high-growth DTC or performance marketing environments.
• Proven track record working with advertisers managing substantial marketing investments.
• Expertise in SQL and experience building dashboards in Tableau, Sigma, or equivalent tools.
• Strong analytical skills with knowledge of media attribution, A/B and Incrementality testing.
• Experience collaborating closely with marketing, growth, and data science teams.
• Natural curiosity and a data-driven mindset with a passion for problem-solving.
• Ability to balance rigor and speed—comfortable working in a fast-paced, evolving environment.
• Strong communication skills with the ability to influence and present to senior stakeholders.
  
  

Our Benefits

Generous health benefits

• We provide medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA).
  
  

Unlimited paid time off

• Recharge with unlimited paid time off and 10 company holidays.
  
  

Flexible remote & onsite work

• Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA HQ.
  
  

Fully paid parental leave

• Point will true-up wages from state-applicable PFL earnings so that the employee’s total gross pay will be equivalent to 100% of their regular base pay, as well as two weeks of fully paid leave to be available after exhaustion of state PFL.
• For employees in states without Paid Family Leave, Point will provide up to 8 weeks of paid parental leave.
• In addition, all employees will receive 4 weeks of fully paid transition time. For four weeks after returning from parental leave, and following the use of all other paid leave benefits, you may work part-time, meaning two or three days per week, and receive 100% of regular base pay.
  
  

Financial wellness

• We provide 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage. Full-time employees have the opportunity to take ownership in the company through equity options.
  
  

Extra work/life benefits

• We provide monthly stipends for internet, mobile plans, and a one-time home office reimbursement.
  
  

Point is proud to be an equal-opportunity employer. We provide employment opportunities regardless of age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class. Each individual at Point brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides better services to customers, and helps us all grow and learn.

Compensation at Point will be determined by skills, experience, and geographic location. Point has identified the expected annual base salary for this role at this level based on the market by tiers (Region | Location | Market Salary):

• Tier 1 | San Francisco Bay Area, New York, Los Angeles, & Seattle | $143,700 - $194,400
• Tier 2 | Chicago, Austin, Denver, Boston, Washington DC, San Diego | $122,400 - $165,600
• Tier 3 | All other US metro areas | $114,800 - $155,300
  
  

This does not include any other potential components of the compensation package, including equity, benefits, and perks outlined above. At the launch of each position, we benchmark compensation to the appropriate role and level utilizing competitive compensation data from various data sources as references. At the offer stage, we use the signal we received from our interviews, coupled with your experience, location, and other job-related factors to determine final compensation.

Location Requirement: This is a remote position. However, candidates must reside in one of Point’s states of operation: AL, AZ, AR, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MI, MN, MO, NV, NJ, NY, NC, OH, OR, PA, SC, TN, TX, UT, VA, or WA.

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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research, Analyst, and Information Technology

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