Senior Demand Generation Marketing Manager

Applause; United States; Remote; USD 50,000 - 237,000; Full time

Job summary

A leading company in IT services is seeking a Senior Demand Generation Marketing Manager. This role involves creating dynamic multi-channel marketing strategies to drive lead acquisition and manage significant pipeline outcomes. Candidates should have a robust background in demand generation, particularly within B2B SaaS, alongside strong analytical skills and a passion for marketing innovation.

Benefits

Unlimited PTO

22 official company holidays

Health care

Life insurance

Energetic culture

Growth opportunities in a tech startup

Qualifications

• 5+ years of professional experience in demand generation for B2B SaaS.
• Deep expertise in Hubspot CRM and multi-channel tactics.
• Strong accountability and ownership mindset.

Responsibilities

• Develop and execute multi-channel demand campaigns.
• Analyze and report campaign ROI using analytics tools.
• Collaborate with various teams for results-driven campaigns.

Skills

Demand generation

Multi-channel marketing

Analytics

Lead acquisition

Content creation

Tools

Hubspot

Google Analytics 4

SEMRush

Job description

Senior Demand Generation Marketing Manager

Senior Demand Generation Marketing Manager

Purpose: The Senior Demand Generation Marketing Manager will use multi-channel marketing tactics to generate $2.5m in Sales-ready pipeline in 2025, while maintaining impressive cash efficiency with a 6:1 LTV to CAC ratio.

Job Description:The Senior Demand Generation Marketing Manager will develop industry-focused, multi-channel demand generation campaigns to generate pipeline using a mix of tactics across paid advertising, SEO, direct mail, content, and social media. This individual will work directly with the CMO to create and execute our demand strategy.

Responsibilities:

• Develop and execute multi-channel demand campaigns to drive lead acquisition and generate pipeline
• Leverage deep experience with paid and organic channels for Meta, LinkedIn, & AI/search optimization
• Execute comprehensive net-new and retargeting programs to accelerate lead conversions
• Support content ideation and distribution for demand campaigns (e.g. reports, ebooks, etc.)
• Analyze and report on campaign ROI using analytics tools such as GA4, SEMRush, & Hubspot
• Collaborate with Lifecycle, Content, Events, Ops, and Product Marketing for results-driven campaigns
• Manage contractors, agencies, & vendors to extend your tactical impact while balancing strategy
  
  
  

Requirements

• 5+ years of professional experience in demand generation for a US-based B2B SaaS
• Deep expertise with Hubspot CRM, social media, paid & organic search, and direct mail
• Strong demand gen acumen; experience with cross-channel tactics for driving inbound interest
• Ownership mindset, taking accountability for results and outcomes over process and effort
• Effective in a remote setup with a stable 50+ Mbps internet connection
• Strong work ethic and discipline
  
  
  

Benefits

100% remote w/ no office mandate | Unlimited PTO | 22 official company holidays | Health care | Life insurance | Amazing colleagues | Energetic culture that is positive and celebrates together | Inspiring mission & software product | Ability to grow your career in a fast-growing tech startup

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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