Digital Marketing Manager

Paperchase Accountancy; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Digital Marketing Manager to lead its marketing team in creating impactful digital campaigns. This role involves managing social media channels, executing SEO and SEM strategies, and analyzing performance metrics to enhance user experience. The ideal candidate will possess a creative mindset, strong project management skills, and a passion for staying ahead of digital trends. Join a dynamic team that thrives on collaboration and creativity, and help shape the digital presence of a forward-thinking company.

Qualifications

• Proven experience in digital marketing and managing social media.
• Strong analytical mind with a passion for data measurement.

Responsibilities

• Develop and manage digital marketing campaigns across various platforms.
• Analyze consumer behaviors to optimize marketing strategies.

Skills

Social media management

Creativity

Interpersonal skills

Analytical skills

Project management

Education

Bachelor's degree in Marketing or related field

Experience in digital marketing

Tools

Google Analytics

Photo and video editing software

Job description

Position: Digital marketing manager

Are you innovative and passionate about current trends and creating digital marketing campaigns? Stocktake Online is looking to hire a digital marketing manager to lead the marketing team in effectively promoting its message across all digital channels. Daily, they will manage Stocktake Online social media, including Facebook, Twitter, and Instagram, and create email blast campaigns to target key customers. They will also delegate responsibilities to content creator, and other members of the marketing team, and stay up to date on the latest social media trends.

Objectives of this role

• Plan, execute, and manage all digital marketing for Stocktake Online, including SEO, SEM, email marketing, and social media
• Establish and execute a digital marketing strategy to distribute content
• Work with and manage a team of writers, marketers, and other stakeholders to maintain company's digital presence
• Maintain consistent brand messaging across all social channels
• Identify, analyze, and measure trends and content to assess how well its performing and optimize user experience
• Create and maintain an editorial calendar to deliver targeted content
• Take the responsibility of MQL

Responsibilities

• Create and manage content for StockTake Online social media, emails, and other forms of digital communication
• Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
• Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
• Develop and monitor campaign budgets
• Stay up to date on the latest social media trends, and implement them in Stocktake Online marketing campaigns

Skills and qualifications

• Social media savvy, with a passion for staying on top of trends
• Strong sense of creativity, imagination, and innovation
• Excellent interpersonal skills, with the ability to collaborate with other departments
• In-depth knowledge of various social media platforms and best practices
• Ability to analyze consumer metrics, reports, and trends
• Strong project management and managerial skills

Preferred qualifications

• In-depth knowledge of current digital trends
• Experience in digital marketing, or a related field
• Proficiency in photo and video editing software
• Experience with SEO and SEM strategy and keyword research
• Understanding of website analytics tools, such as Google Analytics
• Analytical mind, with a passion for measuring data