Manager - Marketing Manager

AmerisourceBergen; United States; Remote; USD 86,000 - 124,000; Full time

Job summary

Join a forward-thinking company as a Marketing Manager, where you will lead innovative digital marketing strategies to enhance customer engagement and drive business growth. This role emphasizes collaboration with a dynamic team to create impactful omni-channel campaigns that resonate with target audiences. Your creativity and strategic mindset will be essential in optimizing marketing efforts across various platforms, including web, email, and social media. With a focus on health and wellness, this position offers the chance to make a meaningful difference in the lives of people and animals alike. If you're passionate about marketing and eager to contribute to a purpose-driven organization, this opportunity is perfect for you.

Benefits

Health Coverage

Wellness Programs

Professional Development

Mentorship

Volunteer Opportunities

Qualifications

• Minimum of five years of relevant experience in marketing.
• Strong writing skills and knowledge of marketing best practices.

Responsibilities

• Develop and manage digital marketing campaigns across multiple channels.
• Analyze campaign performance and optimize strategies based on data.

Skills

Digital Marketing

Project Management

SEO/SEM

Content Creation

B2B Marketing

Data Analysis

Social Media Management

Graphic Design

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Tools

CRM Software

Email Marketing Platforms

Web Analytics Tools

Job description

Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on that purpose. If you want to make a difference at the center of health, come join our innovative company and help us improve the lives of people and animals everywhere. Apply today!

Job Details

Summary:

The Marketing Manager is responsible for creating, managing, and optimizing digital marketing content that engages target audiences and supports business objectives within Community Retail and Long Term Care. Leading the strategy, activation, and management of multiple campaigns, this person will focus on customer growth and retention through digital marketing to increase awareness, consideration, and acquisition. The role requires strategic thinking, creativity, project management skills, and the ability to manage multiple projects simultaneously. Collaboration with a cross-functional marketing team is essential to develop and execute omni-channel campaigns, emphasizing digital engagement channels, to meet strategic business goals. The position involves implementing, tracking, and optimizing campaigns across channels such as web, email, social media, and CRM to drive business growth.

Primary Duties and Responsibilities:

1. Determine how to leverage and optimize an omni-channel marketing approach, selecting the right channels and touchpoints to achieve desired outcomes.
2. Understand enterprise marketing goals and develop campaigns with clear KPIs.
3. Identify target audiences and create digital marketing plans tailored to their needs and interests.
4. Develop strategies for integrated campaigns, including SEO/SEM, email, social media, display advertising, and website content to boost awareness, engagement, and lead generation.
5. Create and maintain content calendars for multiple audiences, using metrics to optimize results.
6. Collaborate with subject matter experts to ensure content accuracy and relevance for compelling digital campaigns.
7. Manage website content to ensure messaging, branding, and SEO alignment.
8. Lead monthly data analysis with the digital team to measure campaign effectiveness against KPIs, identify trends, and gather insights.
9. Conduct keyword research and apply SEO best practices to improve content visibility and search rankings.
10. Develop and execute social media strategies and campaigns, monitor channels, and engage with audiences by responding to comments and messages.

This position requires strong project management experience, knowledge of marketing best practices, and B2B marketing and communication skills. Experience in healthcare and drug distribution fields is preferred but not mandatory. Strong writing, graphic design skills, and a Bachelor's Degree in Marketing or Communications are desirable, with a minimum of five years of relevant experience. Candidates should demonstrate excellent communication skills, awareness of emerging trends, strategic thinking, and the ability to work independently and lead teams.

What Cencora offers

We provide compensation, benefits, and resources that foster an inclusive culture and support our team members’ purpose-driven work. Benefits include health coverage, wellness programs, support for working families, training, professional development, mentorship, employee resource groups, volunteer opportunities, and more. For details, visit https://www.virtualfairhub.com/cencora.

Salary Range*: $86,500 - $123,860

*This range reflects a national average; actual compensation may vary based on location, with adjustments up to 10% lower or 12% higher in certain states.

Equal Employment Opportunity

Cencora is committed to equal opportunity employment and prohibits discrimination based on race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or membership in protected classes. We also provide reasonable accommodations for individuals with disabilities during the employment process. To request accommodations, contact us at 888.692.2272 or [e-mail]. Messages unrelated to accommodation requests will not be responded to.