Digital Marketing Manager

RCReports, Inc.; United States; Remote; USD 80,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Digital Marketing Manager, where you'll lead impactful campaigns and manage the website to optimize user experience. In this dynamic role, you will execute strategies that drive conversions, manage paid advertising campaigns, and analyze user behavior to enhance marketing effectiveness. This innovative firm offers a remote-first environment, unlimited PTO, and comprehensive health benefits, making it an ideal place for someone eager to make a tangible impact in the B2B SaaS space. If you're passionate about digital marketing and ready to take ownership of your projects, this opportunity is perfect for you.

Benefits

100% employer-paid medical insurance

Unlimited PTO policy

Home office allowance

Remote-first work environment

Qualifications

• 3-5+ years of digital marketing experience in B2B SaaS or related industries.
• Experience managing websites, landing pages, and funnels with clear business impact.

Responsibilities

• Own and manage the RCReports website, optimizing for UX and SEO.
• Execute all CRO improvements and run A/B tests to drive conversions.

Skills

Digital Marketing

Project Management

SEO

A/B Testing

Data Analysis

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Analytics

Hotjar

WordPress

Salesforce

LinkedIn Ads

Google Ads

Reddit Ads

Job description

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This range is provided by RCReports, Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$80,000.00/yr - $100,000.00/yr

RCReports is a simple SaaS solution for accountants to use when they need to determine reasonable compensation for a client. RCReports helps accountants answer this difficult question quickly, while providing them with a defensible position and increasing revenues.

In this high-impact role, reporting to the Senior Strategic Marketing Manager, you’ll join our growing marketing team to lead the execution of campaigns, manage our website, and build scalable funnels for both accountants and S Corp business owners. You'll bring strategy to life by owning campaign rollouts, optimizing our website for conversions, and making sure every digital touchpoint is tracked, tagged, and ready to perform.

This is the perfect role for someone who thrives on getting things done, enjoys seeing results, and loves owning marketing outcomes from execution through to performance.

A day in the life:

• Own and manage the RCReports website—create new pages, update navigation and CTAs, optimize UX for both accountants and business owners, and ensure SEO best practices are in place
• Execute all CRO improvements across the site and run regular A/B tests to drive demo and purchase conversions
• Launch and manage paid campaigns across Google, LinkedIn, and Reddit with performance tracking and weekly optimizations
• Build out and maintain the business owner funnel, including gated content, follow-up landing pages, and lead tracking
• Set up and manage UTM tracking, campaign analytics, and clean reporting structure across all digital channels
• Own webinar logistics from landing page creation to post-event follow-up assets
• Turn webinars and long-form content into short-form posts, social clips, and downloadable assets
• Post regularly from the RCReports LinkedIn page, engaging with industry voices and sharing repurposed content
• Coordinate and publish co-branded partner landing pages, visual assets, and decks provided by our designer to support sales and partnerships
• Monitor demo conversion rates and implement tests and optimizations to drive conversion
• Analyze user behavior using tools like Hotjar and Google Analytics to identify friction points and recommend next steps
• Keep the digital asset library organized, the marketing calendar on track, and all stakeholders in the loop
• Collaborate closely with the Strategic Marketing Manager (who sets campaign strategy) and the Creative Marketing Manager (who owns email execution) to ensure cohesive messaging, timing, and campaign rollout
• High attention to detail
• Learn our product, target market, and persona to create better marketing campaigns
• High degree of follow-up and ability to keep campaigns and projects moving forward

This job might be for you if you have:

• 3–5+ years of digital marketing experience in B2B SaaS or related industries
• Experience managing websites, landing pages, and funnels with clear business impact
• Familiarity with tools such as GA4, Hotjar, Wordpress, Salesforce, and Google, Reddit, and LinkedIn Ads
• Strong skills in project management, execution, and campaign QA
• An ownership mindset with the drive to track, test, and improve everything you build
• Bonus: Familiarity with the accounting industry or small business owner personas

The ideal candidate will also demonstrate:

• Excellent communication and follow-up skills
• High attention to detail and strong organizational instincts
• Comfort working cross-functionally and autonomously in a remote team
• Ability to balance creativity and data when solving marketing problems
• Eagerness to take initiative and drive tangible results

As part of our team, you’ll enjoy:

• 100% employer-paid medical insurance plan (effective day 1)
• Unlimited PTO policy
• Home office allowance
• Remote-first work environment

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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