Marketing Manager

TORSH; United States; Remote; USD 80,000 - 85,000; Full time

Job summary

An established industry player in education technology is seeking a strategic Marketing Manager to lead marketing initiatives aimed at enhancing brand presence and generating qualified leads. This role involves collaborating with cross-functional teams, managing digital marketing efforts, and utilizing data-driven insights to optimize strategies. The ideal candidate will thrive in a fast-paced environment, demonstrating creativity and operational excellence. Join a mission-driven company focused on improving educator effectiveness and student outcomes through innovative solutions, while enjoying a competitive salary and benefits package.

Benefits

Remote Work

Stock Options

Unlimited Vacation

401(k) plan

Qualifications

• 4+ years of marketing experience in EdTech or related fields.
• Deep proficiency with Hubspot and familiarity with paid advertising platforms.

Responsibilities

• Develop and execute marketing strategies to drive lead generation.
• Manage digital marketing channels and analyze KPIs for effectiveness.

Skills

Marketing Strategy

Lead Generation

Digital Marketing

Content Creation

Data Analysis

Event Planning

Education

Bachelor's degree in Marketing or related field

Tools

Hubspot

Google Analytics

Canva

WordPress

Job description

This range is provided by TORSH. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$80,000.00/yr - $85,000.00/yr

Additional compensation types

Annual Bonus and Stock options

Direct message the job poster from TORSH

Torsh Inc., is an education technology company that produces Torsh TALENT,a secure, online, cloud-based coaching and professional learning platform through which all of the disparate elements of coaching (observation, feedback, goal-setting, goal tracking, data gathering, community building, training and certification) can be organized, tracked, implemented and managed. Our core mission is to improve student outcomes by increasing educator effectiveness and we do this by helping schools and organizations increase educator instructional capacity, improve the delivery of educator professional development, and generate insights into educator effectiveness.

We are seeking a strategic, execution-oriented Marketing Manager to lead and execute day-to-day marketing functions in partnership with the Director of Marketing. This role is central to generating qualified leads, strengthening TORSH’s brand presence, and supporting cross-functional teams. You’ll own campaign execution across digital, content, and event marketing- while helping build scalable processes for long term growth. The ideal candidate understands the importance of accountability, thrives in a fast-paced environment, and brings both creative and operational follow-through to every initiative. You should be comfortable managing vendors, juggling multiple projects, and holding yourself to high standards of accountability.

Responsibilities

• Partner with the Director of Marketing to develop and execute marketing strategy, campaigns, and messaging that drive lead generation and brand growth
• Master and manage the company’s revenue technology stack including Hubspot, Google Analytics, Canva, and Wordpress
• Manage all digital marketing channels (Facebook, Instagram, X), blog content, and paid media
• Facilitate communication between the company’s Product, Marketing, Sales, and Customer Success teams
• Track and analyze key performance indicators (KPIs) for our marketing strategies to identify best practices and new opportunities for lead generation; use a data-driven approach to decision-making to ensure effectiveness
• Research and become knowledgeable about marketing trends and tools to ensure the company remains best in class
• Support the company’s CEO in certain partnership & business development efforts
• Create and manage content including one-pagers, slide decks, case studies, and marketing collateral
• Plan and manage TORSH’s presence at conferences and events, including logistics, materials, lead capture, and post-event analysis

Position Requirements

Knowledge & Experience

• 4+ years of marketing experience in EdTech, K-12, or professional development services
• Experience inearly education and/or early intervention space is a strong plus!
• Demonstrable passion for education, professional learning and/or coaching
• Deep proficiency with Hubspot
• Familiarity with paid advertising platforms (Meta, LinkedIn, Google)
• Event planning and logistics experience a bonus
• Minimal graphic design skills

Personal Attributes

• Proven ability to communicate clearly and effectively across all levels of an organization
• Demonstrated leadership capabilities
• Strong planning, organization and time management skills
• Exceptional ability to prioritize and manage multiple tasks while meeting deadlines
• Meticulous attention to detail
• Self-motivated and directed
• Superior analytical, evaluative, and problem-solving abilities
• Ability to inspire and collaborate within a team-oriented environment
• Outstanding interpersonal, presentation, listening and written communication skills
• High level of professionalism and integrity; good judgment
• Superior work ethic and high energy level
• Proven experience and adaptability in a fast-paced environment

Compensation

• Competitive combination of base salary, bonus, benefits and equity

Featured Benefits

• Remote Work
• Stock Options
• Unlimited Vacation
• 401(k) plan

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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