Digital Marketing Manager

Logiwa; United States; Hybrid; USD 90,000 - 105,000; Full time

Job summary

An innovative firm is seeking a Digital Marketing Manager to enhance its digital presence and drive lead generation. This role involves managing SEO, PPC, and digital advertising campaigns to boost brand awareness and engagement. The ideal candidate will have a strong B2B marketing background, particularly in SaaS, and will be adept at using various marketing tools. Join a dynamic team that values creativity and collaboration, and make a significant impact in a rapidly evolving industry. If you are passionate about digital marketing and eager to contribute to a forward-thinking company, this opportunity is perfect for you!

Benefits

Remote work flexibility

Paid time off

100% employer-paid health insurance

401(K) plan

Employee Assistance Program

Community engagement opportunities

Qualifications

• 4-5 years of B2B SaaS marketing experience, preferably in warehouse management.
• Proven experience in executing successful SEO/PPC campaigns.
• Strong troubleshooting skills and attention to detail.

Responsibilities

• Manage Logiwa’s paid and organic search engine campaigns.
• Analyze website traffic and user behavior using analytics tools.
• Develop and present strategic plans aligning web tactics to business goals.

Skills

SEO

PPC

B2B Marketing

CRM Software

HTML/CSS

Analytical Skills

Communication Skills

Education

BA/BS in Marketing

Equivalent experience

Tools

HubSpot

Google Analytics

SEMrush

WordPress

Job description

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Who are we?

Logiwa is a premier provider of warehouse management and fulfillment software, offering cloud-based solutions designed for modern business needs. Our Logiwa IO Fulfillment Management System is crafted to support businesses in various sectors, including B2C, DTC, and third-party logistics (3PL). Unlike legacy WMS solutions, we deliver an agile, scalable, and innovative approach tailored to meet the demands of high-volume fulfillment.

Who are we?

Logiwa is a premier provider of warehouse management and fulfillment software, offering cloud-based solutions designed for modern business needs. Our Logiwa IO Fulfillment Management System is crafted to support businesses in various sectors, including B2C, DTC, and third-party logistics (3PL). Unlike legacy WMS solutions, we deliver an agile, scalable, and innovative approach tailored to meet the demands of high-volume fulfillment.

With headquarters in Chicago and Istanbul, we operate internationally, assisting companies across North America, Europe, and Asia with cutting-edge warehouse management technologies.

Why work at Logiwa?

At Logiwa, our mission is to fulfill brilliantly. We aim to revolutionize fulfillment by combining innovative technology with human expertise, enabling businesses to operate smarter, faster, and more sustainably. We envision a future where companies of all sizes can easily navigate the complexities of modern supply chains, optimize workflows, reduce costs, and enhance customer satisfaction. By combining cutting-edge technology with real-time insights, we strive to make supply chains smarter, more agile, and better connected.

We fulfill brilliantly for our people as well.

At Logiwa, we prioritize accountability, responsiveness, and togetherness. We stand by our work with reliability and trust, ensuring everyone can count on us. Staying connected is key. We listen, respond, and value every conversation to build meaningful relationships with our customers and our coworkers, locally and across the globe. Our collaborative spirit drives us to grow, learn, and innovate as a team, celebrating each other's successes and achieving more together.

Logiwans are creative innovators, analytical thinkers, supply chain specialists, relationship builders, and more. If you’re looking for a small but mighty team where your ideas have impact, and your career can take off, then Logiwa is a great place for you!

Digital Marketing Manager

The Digital Marketing Manager (DMM) will be responsible for the effectiveness of Logiwa’s complete digital footprint in the market, including Logiwa’s website, search engine optimization (SEO), generative engine optimization (GEO), paid search and other digital advertising. Working in collaboration with marketing peers, you will devise and execute a digital strategy that both optimizes our inbound demand generation and increases our brand awareness in our target markets.

In your role as DMM you’ll grow our inbound engagement volume, drive incremental inbound lead generation, manage our SEO strategy, optimize Logiwa’s organic and paid search campaigns, and increase market awareness through digital advertising campaigns.

The ideal candidate is an experienced B2B/Enterprise SaaS digital marketer with an excellent understanding of SEO/GEO/PPC best practices and experience managing search engine marketing campaigns. You’ll also have experience working with CRM/MAP software and with all of the major social media paid campaign platforms.

What You’ll Do:

• Manage all aspects of Logiwa’s paid and organic search engine campaigns.
• Manage daily operations and ongoing maintenance of Logiwa’s website
• Update website content, landing pages, and navigation as needed
• Analyze website traffic and user behavior using tools like Search Console and GA4
• Identify and optimize SEO/GEO opportunities to support overall business growth.
• Ensure proper tracking and attribution for all campaigns in our CRM (HubSpot) and provide regular reports on all inbound activity.
• Manage our pay-per-lead and pay per click campaigns with 3rd party lead source partners.
• Manage our digital advertising campaigns with 3rd party media companies.
  
  

You may be a good fit if you have:

• At least 4-5 years of experience in B2B SaaS marketing, preferably in the warehouse management or supply chain industry.
• Knowledge of HTML/CSS
• Experience with website performance and optimization tools
• Strong troubleshooting skills and attention to detail
• Ability to develop and present quarter-long strategic plans matching web/paid tactics to business goals
• Proven experience developing and executing successful SEO/PPC campaigns to drive qualified leads in the B2B space
• Familiarity with CRM/marketing automation software, specifically with Hubspot
• Familiarity with SEO and analytics tools, including SEMrush and Google Analytics
• Experience with website management in Wordpress
• Open-minded attitude and the ability to synthesize multiple inputs; demonstrated analytical and value synthesis skills
• Strong communication and writing skills
• BA/BS in Marketing, Business, Communications, or experience equivalent to a 4-year degree
  
  

The salary range for this role is $90,000 to $105,000 per year, depending on years of experience. This position is also eligible for an annual bonus range of $9,000-$10,500, dependent on attainment of individual goals and metrics and company revenue performance.

Benefits:

At Logiwa we offer:

• Flexibility to work fully remote, or hybrid if you desire (Our Chicago office has free breakfast and snacks daily, as well as a weekly happy hour!)
• 15 days of paid time off + 5 personal days annually, 12 paid company holidays, and your birthday as a paid holiday
• 100% employer-paid health and dental insurance
• Other insurance offerings including: vision, life, legal, and pet insurance
• 401(K) and free access to a confidential certified financial advisor
• Employee Assistance Program - confidential counseling and advice available by phone, web, or text
• Community engagement opportunities like quarterly volunteer days
  
  

Equal Opportunity Employer

At Logiwa we know that we all achieve more together, so we believe in the power of diversity. We do not discriminate based on race, color, sex, gender expression or identity, age, religion, disability, national origin, ancestry, sexual orientation, marital status, parental status, military service or discharge status. We think that our diverse backgrounds help us learn from each other, create a stronger company culture, and provide better service for our customers. There is only one you in the world, and we want you to bring your unique self to work with us.

Is this not the right job for you? No worries! Take a look at some of our other openings and see if there may be something else that catches your eye!

Find More About Us :

• Our Company: https://www.logiwa.com/company
• Our Career Page: https://www.logiwa.com/careers
• Logiwa in the Press: https://www.logiwa.com/company/press-news
• Our Tech stack : https://stackshare.io/logiwa/logiwa

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Industries

  Technical and Vocational Training and Education

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