North America Senior Marketing Manager

Zepp Health; United States; Remote; USD 100,000 - 110,000; Full time

Job summary

An innovative company is seeking a Global Integrated Senior Marketing Manager to drive the Amazfit brand's global marketing strategy. This role offers a unique opportunity to shape the future of wearable technology, combining creativity with strategic execution. You will collaborate with cross-functional teams to craft impactful marketing initiatives while staying ahead of industry trends. If you are passionate about health, fitness, and technology, this position allows you to make a significant impact in a rapidly evolving market. Join a forward-thinking team dedicated to redefining the wearables industry and empowering individuals to enhance their lifestyles.

Benefits

Competitive Salary

Vacation Days

Sick Days

Remote-Friendly Culture

401K & Matching

Medical Insurance

Vision Insurance

Paid Maternity Leave

Qualifications

• 5-8 years of product marketing experience, preferably in Sports and Tech.
• Proficiency in strategic and operational marketing roles.

Responsibilities

• Develop and implement integrated marketing strategies for Amazfit.
• Lead execution of multi-channel marketing campaigns.

Skills

Product Marketing

Strategic Marketing

Creative Ideation

Multi-channel Campaign Execution

Consumer Culture Understanding

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Job description

At Zepp Health, innovation meets wellness to redefine what's possible in health, fitness, and wellness through our groundbreaking Amazfit smartwatches and wearable technologies. Since our inception in 2013, we've been at the forefront of merging cutting-edge science and technology to develop wearables that not only stand out for their style but also their performance. Amazfit, our global consumer brand, is more than just a product line; it's a commitment to empowering individuals to elevate their game, offering an array of devices from smartwatches to earbuds and fitness gear that seamlessly integrate into the fabric of daily life.

We're on a mission to not just participate in the global smartwatch and wearables market but to lead it with innovation, quality, and a deep understanding of our users' needs.

Role Overview:

The Global Integrated Senior Marketing Manager holds a critical position aimed at propelling Amazfit's global marketing strategy. Reporting directly to the Global Head of Marketing, this role will spearhead the genesis and planning of creative brand ideas, ensuring they are tailored for effective execution accross the globe. This presents a substantial opportunity to imprint a lasting legacy on our journey to revolutionize the wearable industry on a global scale. If you have a passion for health, fitness and technology, this role could be for you.

Key Responsibilities:

• Develop and implement integrated marketing strategies that align with Amazfit’s North America objectives, ensuring consistency across all regions and channels.
• Collaborate closely with the Regional Marketing Directors, to align global strategies with local actions, ensuring resonance across the regions.
• Craft and refine the Marketing GamePlan and Business Planning processes, enhancing operational efficiency and best practices alignment.
• Work closely with Product, Creative, Regional Marketing, PR, and Digital teams to ensure cohesive messaging and seamless execution of marketing initiatives.
• Lead the end-to-end execution of multi-channel marketing campaigns, including digital, social media, content, partnerships, and retail activations.
• Lead creative ideation sessions alongside cross-functional teams and external agencies, fostering innovative brand idea generation and solutions planning.
• Stay up-to-date on industry trends, emerging technologies, and best practices to keep Amazfit’s marketing strategies cutting-edge and ahead of the competition.

Qualifications:

• 5-8 years of product marketing experience within international creative agencies or in-house marketing experience, with a strong preference for candidates with experience in Sports and Tech industries.
• Proficiency in strategic and operational marketing roles at regional and local levels.
• Possessing a rich international experience coupled with a profound understanding of consumer culture and trends across North America countries.
• Bachelor’s degree in Marketing, Business, or related field.

Joining Amazfit at this juncture is more than a job; it's a unique opportunity to blend the heritage of global sports brands with innovative health tech, making a visible mark on our journey to redefine the wearables industry. Qualified candidates are invited to submit their resume and cover letter outlining their qualifications, experience, and the unique value they bring to this exciting role.

Benefits of Working At Zepp Health:

• Competitive salary, Vacation day, sick day and a remote-friendly culture
• 401K & Matching
• Other Benefits

Zepp Health is an Equal Opportunity employer and welcomes everyone to our team. If you need reasonable accommodation at any point in the application or interview process, please let us know. In your application, please feel free to note which pronouns you use (for example: she/her/hers, he/him/his, they/them/theirs, etc).

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Computers and Electronics Manufacturing and Sporting Goods Manufacturing

Referrals increase your chances of interviewing at Zepp Health by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

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