Digital Marketing Manager

BABYGOLD; Los Angeles (CA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

In-house studio manufacturing

Direct collaboration with founders

Job summary

BabyGold, a Los Angeles-based fine jewelry brand, seeks a hands-on Digital Marketing Manager to own paid media, email/CRM, SEO, and social strategy. You will work cross-functionally with creative, e-commerce, and customer service teams to drive growth from awareness to conversion.

Expect 3–5 years in digital marketing, strong analytics, and the ability to manage budgets across channels. The role is in-person at our LA studio, Monday–Friday, with a pay range of $70k–$90k DOE.

Qualifications

• 3–5 years of digital marketing experience in e-commerce, DTC, or retail.
• Proven ROI-focused paid media management.
• Hands-on with email/CRM platforms; Klaviyo a plus.
• Working knowledge of SEO fundamentals and analytics tools (GA4).
• Strong analytics and data interpretation skills.
• Excellent written and verbal communication.
• A collaborative, detail-oriented approach in a fast-growing company.
• Must work in-person at the Los Angeles studio, Monday–Friday.

Responsibilities

• Plan, launch, and optimize paid campaigns across Meta, Google, and emerging platforms.
• Own email/CRM strategy, segmentation, flows, campaigns, and revenue reporting.
• Drive organic growth through SEO, on-site optimization, and content planning.
• Manage BabyGold's social media presence with the team.
• Analyze performance data and provide actionable recommendations.
• Budget allocation and ROI/ROAS reporting across channels.
• Collaborate with creative and product teams for launches.
• Stay ahead of industry trends and platform changes.

Skills

Digital marketing

Paid media

Email/CRM

SEO

Analytics

Communication

Collaboration

Cross-functional teamwork

Tools

Klaviyo

GA4

Job description

Pay Range: $70,000–$90,000/year, DOE

About BabyGold

BabyGold is a woman-founded fine jewelry brand built on a simple idea: heirloom-quality pieces, made to order, in real gold and natural diamonds. Our jewelry is designed and manufactured in-house at our Los Angeles studio by a team of 100+ skilled artisans — no mass production, no middlemen. We're growing fast and looking for a Digital Marketing Manager to help scale our brand across every digital channel.

About the Role

We're looking for a full-funnel Digital Marketing Manager to own and grow our digital presence — from top-of-funnel awareness to bottom-of-funnel conversion. You'll manage paid media, email/CRM, SEO, and social strategy, working cross-functionally with our creative, e-commerce, and customer service teams. This is a hands-on role for someone who can both strategize and execute.

What You'll Do

• Plan, launch, and optimize paid campaigns across Meta, Google, and emerging platforms
• Own email/CRM marketing strategy — segmentation, flows, campaigns, and revenue reporting
• Drive organic growth through SEO strategy, on-site optimization, and content planning
• Manage and grow BabyGold's social media presence in partnership with our social/UGC team
• Analyze performance across channels and turn data into actionable recommendations
• Manage marketing budget allocation and report on ROI/ROAS across channels
• Partner with creative and product teams to align campaigns with new launches
• Stay ahead of digital marketing trends, platform changes, and industry best practices

What You Bring

• 3–5 years of experience in digital marketing, ideally in e-commerce, DTC, or retail
• Proven experience managing paid media budgets with measurable ROI
• Hands-on experience with email/CRM platforms (Klaviyo experience a plus)
• Working knowledge of SEO fundamentals and analytics tools (GA4, etc.)
• Strong analytical skills — comfortable pulling and interpreting your own data
• Excellent written and verbal communication skills
• A collaborative, detail-oriented approach and comfort in a fast-paced, growing company
• Must be able to work in-person at our Los Angeles studio, Monday–Friday

Why BabyGold

• Be part of a fast-growing, Los Angeles based brand with in-house manufacturing
• Direct collaboration with founders and cross-functional teams