Growth & Digital Marketing Manager

BONDEYE JEWELRY®; New York (NY); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Health insurance (100% company-paid)

Parental leave

Vacation

Job summary

Bondeye Jewelry, a New York City-based luxury jewelry brand, seeks a Growth & Digital Marketing Manager to own its digital presence, e-commerce performance, and online revenue growth. This on-site, full-time role offers significant autonomy to execute strategies and manage freelancers or external partners.

The ideal candidate will drive Shopify performance, email/SMS flows, Meta/Google campaigns, SEO, and AI-driven discovery. Experience in luxury branding and content creation is essential.

Qualifications

• 2–4+ years in digital marketing, growth, or e-commerce, preferably in luxury, fashion, jewelry, or premium DTC.
• Proven experience driving measurable e-commerce revenue and growing digital audiences.
• Strong proficiency in Shopify, Klaviyo, Meta Ads Manager, and Google Analytics.
• Working knowledge of Shopify, Facebook, Google Ads, Pinterest, and conversion optimization.
• Strong working knowledge of AI tools and their practical applications in digital marketing, SEO, brand discovery, and customer acquisition.
• Experience creating short-form video, managing content, and coordinating creative production.
• Excellent copywriting skills, strong visual taste, and an understanding of luxury branding.
• Analytical, highly organized, resourceful, and comfortable taking ownership in a small team.

Responsibilities

• Own Shopify performance, conversion optimization, retention, merchandising, and the online customer experience.
• Identify opportunities to increase conversion rate, average order value, and revenue.
• Develop and optimize email and SMS marketing through Klaviyo, including automated flows, segmentation, and retention strategies.
• Manage customer loyalty and affiliate programs, including Smile.io, Impact, and ShopMy.
• Plan, execute, and optimize Meta and Google advertising campaigns, budgets, and creative testing.
• Lead SEO, Pinterest, and organic search strategies to increase brand discoverability and qualified traffic.
• Track acquisition costs, return on ad spend, and channel performance to drive profitable growth.
• Develop and execute strategies to improve Bondeye’s visibility across AI-powered search and discovery platforms, including ChatGPT, Perplexity, Claude, and Google AI Overviews.
• Understand how AI is reshaping SEO, product discovery, consumer research, and customer acquisition, and identify opportunities to position Bondeye within these emerging channels.
• Integrate AI tools into marketing workflows, including content optimization, customer insights, campaign development, testing, and automation.
• Stay ahead of evolving AI capabilities and translate new technologies into practical, measurable growth opportunities.
• Own the content strategy and calendar across Instagram, TikTok, and Pinterest.
• Create and edit engaging short‑form video, social content, and brand-authentic copy.
• Conceptualize and execute product launches, seasonal campaigns, and photoshoots.
• Collaborate with PR on celebrity placements, editorial coverage, and brand moments.
• Develop creative assets for digital campaigns, retail partners, trade shows, and events.
• Support the planning, marketing, and on‑site execution of trunk shows, trade shows, pop‑ups, and brand events.
• Travel to select events to represent Bondeye, capture content, engage with customers and retail partners, and support event operations.
• Develop pre‑event and post‑event marketing initiatives to drive attendance, brand awareness, customer engagement, and sales.
• Coordinate event‑related creative assets, promotional materials, and content coverage.
• Track and report on key performance indicators across acquisition, conversion, retention, and revenue.
• Identify and prioritize high‑impact growth opportunities.
• Manage marketing budgets, freelancers, and external partners.
• Use data, technology, and automation to improve efficiency and execution.

Skills

Digital marketing

E-commerce growth

Shopify

Klaviyo

Meta Ads Manager

Google Analytics

AI tools

Video creation

Copywriting

Branding

Tools

Google Ads

Pinterest

Job description

Bondeye Jewelry | New York City (On-Site) | Full-Time

Company About: Bondeye Jewelry is a New York City-based fine jewelry brand known for its modern, unexpected designs, crafted in recycled 14K gold with ethically sourced natural diamonds and gemstones. As an independent brand with a growing e-commerce business and luxury retail presence, we’re looking for someone excited to help drive our next stage of growth.

About the Role: We’re seeking a Growth & Digital Marketing Manager to own Bondeye’s digital presence, e-commerce performance, and online revenue growth.

This is a hands‑on role with significant autonomy. We’re looking for someone who can execute independently, identify growth opportunities, and strategically manage freelancers or external partners when needed.

What You’ll Do

E-Commerce & Revenue Growth

• Own Shopify performance, conversion optimization, retention, merchandising, and the online customer experience.
• Identify opportunities to increase conversion rate, average order value, and revenue.
• Develop and optimize email and SMS marketing through Klaviyo, including automated flows, segmentation, and retention strategies.
• Manage customer loyalty and affiliate programs, including Smile.io, Impact, and ShopMy.

Digital Marketing & Customer Acquisition

• Plan, execute, and optimize Meta and Google advertising campaigns, budgets, and creative testing.
• Lead SEO, Pinterest, and organic search strategies to increase brand discoverability and qualified traffic.
• Track acquisition costs, return on ad spend, and channel performance to drive profitable growth.

AI, Search & Emerging Technologies

• Develop and execute strategies to improve Bondeye’s visibility across AI-powered search and discovery platforms, including ChatGPT, Perplexity, Claude, and Google AI Overviews.
• Understand how AI is reshaping SEO, product discovery, consumer research, and customer acquisition, and identify opportunities to position Bondeye within these emerging channels.
• Integrate AI tools into marketing workflows, including content optimization, customer insights, campaign development, testing, and automation.
• Stay ahead of evolving AI capabilities and translate new technologies into practical, measurable growth opportunities.

Content & Creative

• Own the content strategy and calendar across Instagram, TikTok, and Pinterest.
• Create and edit engaging short‑form video, social content, and brand-authentic copy.
• Conceptualize and execute product launches, seasonal campaigns, and photoshoots.
• Collaborate with PR on celebrity placements, editorial coverage, and brand moments.
• Develop creative assets for digital campaigns, retail partners, trade shows, and events.
• Support the planning, marketing, and on‑site execution of trunk shows, trade shows, pop‑ups, and brand events.
• Travel to select events to represent Bondeye, capture content, engage with customers and retail partners, and support event operations.
• Develop pre‑event and post‑event marketing initiatives to drive attendance, brand awareness, customer engagement, and sales.
• Coordinate event‑related creative assets, promotional materials, and content coverage.
• Track and report on key performance indicators across acquisition, conversion, retention, and revenue.
• Identify and prioritize high‑impact growth opportunities.
• Manage marketing budgets, freelancers, and external partners.
• Use data, technology, and automation to improve efficiency and execution.

What We’re Looking For

• 2–4+ years in digital marketing, growth, or e-commerce, preferably in luxury, fashion, jewelry, beauty, or premium DTC.
• Proven experience driving measurable e-commerce revenue and growing digital audiences.
• Strong proficiency in Shopify, Klaviyo, Meta Ads Manager, and Google Analytics.
• Working knowledge of Shopify, Facebook, Google Ads, Pinterest, and conversion optimization.
• Strong working knowledge of AI tools and their practical applications in digital marketing, SEO, brand discovery, and customer acquisition.
• Experience creating short‑form video, managing content, and coordinating creative production.
• Excellent copywriting skills, strong visual taste, and an understanding of luxury branding.
• Analytical, highly organized, resourceful, and comfortable taking ownership in a small team.
• $65,000–$80,000 annual salary, based on experience
• 100% company-paid health insurance
• Parental leave
• Vacation