Digital Marketing Manager

The Midtown Group; Gaithersburg (MD); Hybrid; USD 80,000 - 95,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Performance bonus

Flexible schedule

Paid time off

Job summary

The Midtown Group in Gaithersburg is seeking a Digital Marketing Manager to lead and optimize our paid marketing channels. You will report directly to the CEO and be a pivotal force in our marketing strategy, ensuring effective ad spend management and driving e-commerce growth.

Ideal candidates will have hands-on DTC experience with a strong analytical background and the ability to execute successful campaigns. Salary ranges from $80,000 to $95,000, plus performance bonuses.

Qualifications

• Proven DTC e-commerce experience.
• Ability to analyze data-driven marketing performance.
• Experience managing paid media campaigns.

Responsibilities

• Oversee, optimize, and scale paid channels.
• Manage campaigns across Meta, Amazon, and TikTok.
• Analyze performance data to adjust strategies.
• Guide content creation for effective ads.
• Drive growth on Shopify and marketplace platforms.

Skills

E-commerce experience

Data analysis

Campaign management

Content strategy guidance

Hands-on execution

Tools

Meta Ads Manager

Shopify

Google Ads

Email/SMS marketing tools

Job description

About the job

We are a rapidly growing e-commerce brand looking for a driven, highly analytical, and hands‑on Digital Marketing Manager to oversee, optimize, and scale our paid channels. Reporting directly to our CEO, you will act as the driving force behind our marketing engine. We are currently investing significantly in our ad spend and are looking for an expert to step in, take true ownership, constructively challenge our assumptions, and drive meaningful ROI. This is a hybrid role requiring 1 to 2 days per week in our Gaithersburg, MD office.

What Success Looks Like

Your primary goal is to increase our e-commerce revenue while drastically improving our return on ad spend. Your top three success metrics will be:

• ROAS Improvement: Optimizing current and future ad spend to ensure highly profitable returns.
• Revenue Growth: Driving top‑line sales, primarily through our Direct‑to‑Consumer (DTC) Shopify store and existing marketplace platforms.
• Marketing Efficiency: Achieving better performance with current budgets through deep data analysis, proper attribution tracking, and continuous A/B testing.

Key Responsibilities

• End-to-End Campaign Management: Build, run, and optimize paid campaigns across our primary priority channels: Meta, Amazon, and TikTok.
• Omnichannel Growth: Manage and scale secondary platforms, including Google Ads (Search, Display, YouTube), Pinterest, SNAP Ads, and Email/SMS marketing.
• Deep Performance Optimization: Move beyond surface‑level reporting. Bring structure to our tracking and attribution, conduct weekly performance analyses, and dynamically reallocate budgets based on real‑time channel performance.
• Content Strategy Guidance: Oversee digital marketing asset creation. While you won't be expected to be a full‑time content creator, you must be comfortable organizing, guiding, and supplementing performance‑driven content (video, photography, copy) for paid ads.
• DTC & Marketplace Synergy: Drive growth across both our Shopify store and our marketplaces, understanding the nuances of converting traffic in each environment.
• First 30 Days: Complete platform onboarding, conduct an intensive campaign cleanup, organize existing creative assets, and provide an initial performance analysis of current spend.
• By 90 Days: Establish a clear, actionable strategy, implement a consistent weekly reporting cadence, launch active testing/optimization cycles, and deliver early signs of improved marketing efficiency.

Candidate Profile

• A Proactive Executor: You are not purely strategic; you have the hands‑on execution capability to jump into Ads Manager and make things happen. You take ownership rather than waiting for instructions.
• E-commerce Expert: You have proven Direct‑to‑Consumer (DTC) e‑commerce experience. You are highly comfortable working within Shopify and understand the mechanics of digital merchandising, promotions, and product launches.
• Data‑Obsessed: You make decisions based on numbers, not guesses. You know how to track KPIs, identify market trends, and pivot strategies based on performance data.
• Adaptable: Whether you come from a scrappy startup or an established corporate environment, you are results‑oriented and excited to work directly with company leaders. (Note: A candidate who is purely strategic without execution ability, or narrowly focused on a single channel without broader e‑commerce understanding, will not be a fit for this role.)

What We Offer

• $80,000 – $95,000 base salary (depending on experience and track record).
• Performance‑based bonus structure.
• Health insurance
• 401(k) with company matching
• Paid time off (Vacation and Sick Leave)
• Flexible schedule with a hybrid work model
• Direct access to leadership and the autonomy to make a real impact

How to Apply

Please submit your resume along with a brief cover letter describing your most successful digital marketing campaign and your specific, hands‑on role in its execution.