Digital Marketing Manager

Insight Global; West Palm Beach (FL); On-site; USD 70,000 - 75,000; Full time

Benefits offered by this job

Unlimited PTO

Employer paid health, dental, vision

401k with company match

Job summary

A leading recruitment firm is seeking a Digital Marketing Manager to drive strategy and execution of digital campaigns. The role focuses on optimizing performance, lead generation, and engagement across platforms. Ideal candidates have over 5 years in digital marketing, strong knowledge of CRM systems, Google Ads, and SEO, with a salary range of $70k-$75k annually. The company offers perks like unlimited PTO and employer-paid health benefits.

Qualifications

• 5+ years in digital marketing, ideally in fintech or financial services.
• Proficient in CRM integration, SQL, and data analytics.
• Strong knowledge of data privacy laws.

Responsibilities

• Lead digital marketing strategy and execution across platforms.
• Optimize email campaigns for engagement and conversion.
• Manage Google Ads and social media campaigns for lead generation.
• Oversee website performance and implement SEO strategies.

Skills

Salesforce Marketing Cloud

Google Ads

GA4

UTM tracking

SEO

CRM integration

Tools

Salesforce Marketing Cloud

Google Analytics

Power BI

Job description

A client of Insight Global is seeking a data-driven Digital Marketing Manager to lead the strategy and execution of our digital campaigns across all products and services. This hands-on role is perfect for someone who thrives on optimizing performance, driving lead generation and engagement, and scaling digital impact across platforms.

About the Role

This role involves leading the strategy and execution of digital marketing campaigns, focusing on performance optimization and engagement across various platforms.

Responsibilities

Email Marketing & CRM

• Develop and optimize automated email campaigns in Salesforce Marketing Cloud to engage customers, applicants, and referral partners.
• Integrate CRM and Marketing Cloud for segmentation, personalized content, funnel tracking, and lifecycle marketing.
• Use A/B testing, analytics, and dynamic content to improve engagement, click-through, and conversion rates.
• Track and report performance across platforms including Salesforce Campaigns.

Lead Generation & Paid Media

• Plan and manage Google Ads, retargeting, and paid social campaigns (LinkedIn, Meta, YouTube) to drive qualified leads.
• Implement advanced tracking (UTMs, pixels, tags) and integrate with Salesforce, WordPress, and Power BI.
• Optimize conversion funnels and execute remarketing strategies to re-engage prospects and increase applications.

Website & SEO

• Oversee content and performance of our WordPress site to ensure seamless UX and strong SEO.
• Execute on-page and off-page SEO tactics to grow organic traffic and improve search visibility.

Analytics & Optimization

• Own Google Analytics (GA4), Tag Manager, and dashboard reporting to monitor campaign performance and user behavior.
• Ensure data accuracy across channels and align KPIs with business goals.
• Identify and resolve conversion bottlenecks using data insights.

Compliance & Privacy

• Ensure all digital marketing practices comply with GDPR, CCPA/CPRA, and global data privacy laws.

Qualifications

• 5+ years in digital marketing, ideally in fintech, music, entertainment, or financial services.

Required Skills

• Proficient in Salesforce Marketing Cloud, CRM integration, SQL, AmScript.
• Deep knowledge of Google Ads, GA4, UTM tracking, SEO, and paid social.
• Strong grasp of data privacy laws and compliance.
• Highly analytical with proven ability to optimize based on performance data.

Preferred Skills

• Certifications in Google Ads, GA4, or Salesforce Marketing Cloud.
• Experience with music royalties, creator economy, or referral programs.
• Working knowledge of HTML/CSS, SQL, AmScript, and Power BI.

Pay range and compensation package

$70k-$75k annually

- unlimited PTO, employer paid health, dental, vision, 401k + company match

Equal Opportunity Statement

Insight Global is committed to diversity and inclusivity.