Global Paid Digital Marketing Manager

Frank & Eileen; Los Angeles (CA); On-site; USD 100,000 - 120,000; Full time

Job summary

Frank & Eileen is seeking a Global Paid Digital Marketing Manager to join its entrepreneurial team. This role is crucial for managing paid digital channels, driving growth, and collaborating across teams, ideal for candidates with proven e-commerce skills and a passion for fashion.

Qualifications

• 4+ years of ecommerce experience with global paid media management.
• Passionate about fashion and the company's mission.
• Experience in fashion/luxury is a plus.

Responsibilities

• Manage paid digital marketing across various channels.
• Drive revenue and customer growth through best practices.
• Develop and manage an annual paid marketing budget.

Skills

Ecommerce experience

Digital marketing best practices

Data-driven

Strategic thinking

Analytical problem solving

Communication

Collaboration

Tools

Excel

Google Sheets

Google Slides

Job description

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Company Overview

Frank & Eileen was born in 2009 when former engineer Audrey McLoghlin sought to reinvent the button-up for women — a category previously focused solely on men. Inspired by Audrey’s Irish grandparents—our brand namesakes, Frank & Eileen—we have grown slowly and intentionally from our best-Italian-fabric-in-the-world-obsessed beginnings. Now a globally recognized fashion brand, Frank & Eileen is a certified woman-owned, woman-led B Corp business that has retained 100% ownership while working with the same ethical, sustainable manufacturers for over a decade. Our mission is to model and support entrepreneurship as a force for good—all from our family-friendly HQ in sunny California.

The Role

Frank & Eileen is seeking a Global Paid Digital Marketing Manager to join our highly collaborative, nimble and entrepreneurial team. In partnership with internal teams and partner agencies, this role will be an integral part of driving the global expansion, overall growth, and success of our business. This position will collaborate with cross-functional teams and is responsible for managing all paid digital channels including, but not limited to, Meta, Google, YouTube, and Rakuten. The manager will understand company goals and adjust digital strategies accordingly to drive growth across all markets. We seek a candidate with strong retail/ecommerce experience, strategic thinking, implementation skills, and measurement expertise.

Responsibilities

• Manage paid digital marketing across various channels, including paid search, paid social, CTV, and affiliate marketing for the US and international markets.
• Drive revenue and customer growth by identifying, acquiring, and retaining high-quality customers using best practices.
• Collaborate with internal stakeholders to identify new channels and markets, develop plans, and optimize campaigns through testing and measurement.
• Provide performance analysis, reporting, and insights to inform future strategies.
• Report on channel and market performance, trends, and opportunities.
• Develop and manage an annual paid digital marketing budget to ensure performance and ROAS.
• Oversee external agencies with support from the Digital Marketing Coordinator, ensuring clear priorities, data validation, and goal achievement.
• Mentor and develop the Digital Marketing Coordinator.
• Stay updated on industry trends, ad formats, and emerging technologies to incorporate into strategies.
• Handle ad hoc projects as needed.

Who You Are

• 4+ years of ecommerce experience, with direct paid media management in global markets.
• Strong understanding of paid digital marketing best practices by channel and market.
• Strategic, entrepreneurial, data-driven, with a growth mindset.
• Passionate about Frank & Eileen, fashion, and our mission.
• Experience in fashion/luxury is a plus.
• Attention to detail, deadlines, and accuracy.
• Self-starter, proactive, and improvement-oriented.
• Proficient in Excel/Google Sheets and Slides for data analysis and communication.
• Adaptable to dynamic environments.
• Nimble multitasker capable of meeting deadlines.
• Analytical problem solver with an inquisitive mind.
• Excellent communicator and collaborator.
• Company-first attitude, prioritizing team and company success.

Compensation

Salary Range: $100,000 - $120,000

This position is hybrid with flexible scheduling.

This job description is not exhaustive; duties may change or be added as needed.

Equal Opportunity Statement

Frank & Eileen is an equal opportunity employer, committed to diversity and inclusion, complying with all applicable laws.