Digital Marketing Manager – Full-Funnel Growth (LA)

BABYGOLD; Los Angeles (CA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

In-house studio manufacturing

Direct collaboration with founders

Job summary

BabyGold, a Los Angeles-based fine jewelry brand, seeks a hands-on Digital Marketing Manager to own paid media, email/CRM, SEO, and social strategy. You will work cross-functionally with creative, e-commerce, and customer service teams to drive growth from awareness to conversion.

Expect 3–5 years in digital marketing, strong analytics, and the ability to manage budgets across channels. The role is in-person at our LA studio, Monday–Friday, with a pay range of $70k–$90k DOE.

Qualifications

• 3–5 years of digital marketing experience in e-commerce, DTC, or retail.
• Proven ROI-focused paid media management.
• Hands-on with email/CRM platforms; Klaviyo a plus.
• Working knowledge of SEO fundamentals and analytics tools (GA4).
• Strong analytics and data interpretation skills.
• Excellent written and verbal communication.
• A collaborative, detail-oriented approach in a fast-growing company.
• Must work in-person at the Los Angeles studio, Monday–Friday.

Responsibilities

• Plan, launch, and optimize paid campaigns across Meta, Google, and emerging platforms.
• Own email/CRM strategy, segmentation, flows, campaigns, and revenue reporting.
• Drive organic growth through SEO, on-site optimization, and content planning.
• Manage BabyGold's social media presence with the team.
• Analyze performance data and provide actionable recommendations.
• Budget allocation and ROI/ROAS reporting across channels.
• Collaborate with creative and product teams for launches.
• Stay ahead of industry trends and platform changes.

Skills

Digital marketing

Paid media

Email/CRM

SEO

Analytics

Communication

Collaboration

Cross-functional teamwork

Tools

Klaviyo

GA4

Job description

BabyGold, a Los Angeles-based fine jewelry brand, seeks a hands-on Digital Marketing Manager to own paid media, email/CRM, SEO, and social strategy. You will work cross-functionally with creative, e-commerce, and customer service teams to drive growth from awareness to conversion.

Expect 3–5 years in digital marketing, strong analytics, and the ability to manage budgets across channels. The role is in-person at our LA studio, Monday–Friday, with a pay range of $70k–$90k DOE.