Digital Marketing Manager

Candescent; Georgia (VT); Remote; USD 85,000 - 95,000; Full time

Job summary

An innovative company is seeking a dynamic Digital Marketing Manager to lead and optimize digital marketing campaigns across various channels. This role is pivotal in enhancing customer engagement and achieving measurable business outcomes through effective use of marketing technologies. Ideal candidates will have a strong background in B2B digital marketing, particularly in campaign execution and data analytics. Join a performance-driven team that values creativity and strategic thinking, and help shape impactful marketing strategies that resonate with diverse audiences.

Qualifications

• 5+ years of B2B digital marketing experience with a focus on campaign execution.
• Hands-on experience with marketing automation tools and data analytics.

Responsibilities

• Oversee planning and execution of digital marketing campaigns across multiple channels.
• Collaborate with internal stakeholders to align campaigns with business objectives.

Skills

Digital Marketing

Campaign Execution

Email Marketing

Data Analytics

Project Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Computer Science

Tools

Adobe Engage (Marketo)

Google Analytics

Salesforce

Jira

SharePoint

SurveyMonkey

Highspot

ZoomInfo

Bizzabo

Webflow

Job description

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Candescent is the largest non-core digital banking provider. We bring together the transformative technologies that power and connect account opening, digital banking and branch solutions for banks and credit unions of all sizes on any core. Our Candescent solutions power the top three U.S. mobile banking apps and are trusted by banks and credit unions of all sizes.

We offer an extensive portfolio of industry-leading products and services with an extensible ecosystem of out-of-the-box and integrated partner solutions. In addition, our API-first architecture and developer tools enable financial institutions to optimize and expand upon their existing capabilities by seamlessly integrating custom-built or third-party solutions. And our connected in-person, remote and digital experiences reinvent customer service across all channels.

Self-service configuration and marketing tools give financial institutions greater control of their branding, targeted messaging and overall user experience. And data-driven analytics and reporting tools provide valuable insights to help drive continued growth and profitability. From conversions and implementations to custom development and customer care, our clients get expert, end-to-end support at every step.

Job Description

Job Title: Digital Marketing Manager

Division/Function

Marketing

Reports To

VP Marketing Technology & Operations

Location:

Remote

Type

Full Time

Job Summary

We are seeking a dynamic and results-driven Digital Marketing Manager to join our innovative marketing team. In this blended MarTech and Campaign Execution role, you will oversee the planning, execution, and optimization of digital marketing campaigns across multiple channels, including web, email, social, programmatic advertising, ABM and events. As a key contributor to our growth, you will leverage marketing technologies to enhance campaign performance, foster customer engagement, and achieve measurable business outcomes.

The ideal candidate will be an organized, proactive professional, capable of managing their workload, coordinating with others and prioritizing tasks in a fast-paced start-up style / private equity environment.

Campaign Execution

Key Outcomes and Deliverables:

• Plan and execute end-to-end marketing campaigns across multiple channels (email, web, ads, events, etc.).
• Collaborate with internal stakeholders to align campaigns with business objectives.
  
  

Marketing Technology (MarTech) Utilization

• Manage and optimize marketing automation tools and platforms to streamline campaign processes.
• Evaluate and implement emerging MarTech solutions to enhance marketing effectiveness.
• Troubleshoot data & technical issues related to deployment, list segmentation and other aspects of email execution as required
  
  

Performance Optimization

• Develop KPIs and track campaign performance to ensure ROI and alignment with business goals.
• Provide actionable insights and recommendations based on data analytics to refine strategies.
• Campaign management best practices to optimize campaign performance, including techniques like A/B or multivariate testing of emails and landing pages, personalization, and segmentation
  
  

Team Collaboration

• Work closely with content creators, designers, and product marketers as well as sales, product and client success teams to ensure cohesive messaging.
• Act as a liaison between the marketing team and external vendors, such as event organizers or ad agencies.
  
  

Minimum Qualifications And Experience

• Bachelor's degree in Marketing, Computer Science, or a related field with demonstrable experience with MarTech tools and processes.
• 5+ years of experience in B2B digital marketing, with a strong focus on campaign execution.
• Must have 3+ years of hands-on experience administering multiple instances of Adobe Engage (Marketo)
• Proficiency in web analytics tools (e.g., Google Analytics) and data interpretation.
• Demonstrated experience managing email marketing, website content, and event promotions.
• Excellent project management and multitasking skills.
  
  

Preferred Distinctions

• Marketo Certifications
• Familiarity with CRM systems and database management – preferably Salesforce.
• Knowledge of SEO, SEM, and PPC campaign management.
• Hands-on experience using Jira, SharePoint, SurveyMonkey, Highspot, ZoomInfo, Bizzabo, Webflow
  
  

Working Style & Culture Fit

We are a performance-driven, values-anchored team that values curiosity, clarity, and creative thinking – all while working at pace with precision. Success here requires strategic and tactical agility, a test-and-learn mindset, and the ability to elevate a brand through both data and emotion.

Commitment to Equity & Inclusion

We’re committed to building an exceptional team that reflects the world we serve. We welcome candidates of all identities and backgrounds and value the power of diverse voices in shaping brand stories that resonate across markets and cultures.

Offers of employment are conditional upon passage of screening criteria applicable to the job.

EEO Statement

Integrated into our shared values is Candescent’s commitment to diversity and equal employment opportunity. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, creed, religion, national origin, disability, sexual orientation, gender identity, veteran status, military service, genetic information, or any other characteristic or conduct protected by law. Candescent is committed to being a globally inclusive company where all people are treated fairly, recognized for their individuality, promoted based on performance, and encouraged to strive to reach their full potential. We believe in understanding and respecting differences among all people. Every individual at Candescent has an ongoing responsibility to respect and support a globally diverse environment.

Statement to Third Party Agencies

To ALL recruitment agencies: Candescent only accepts resumes from agencies on the preferred supplier list. Please do not forward resumes to our applicant tracking system, Candescent employees, or any Candescent facility. Candescent is not responsible for any fees or charges associated with unsolicited resumes.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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