Digital Marketing Lead - Web & Email Strategy

Exelixis; Alameda (CA); Sur place; USD 182 000 - 257 000; Plein temps

Avantages offerts par ce poste

401k

Medical insurance

Dental and vision

Life insurance

Disability coverage

Stock options

Vacation days

Paid holidays

Sick days

Résumé du poste

Exelixis is seeking an Associate Director, Digital Marketing - Web Email to lead non-personal digital tactics across web and email for CABOMETYX and related indications. You will partner with promo marketing, legal, regulatory, BI, and technology teams to deliver high-quality experiences and drive brand objectives.

Responsibilities include planning campaigns, managing agencies, analyzing KPIs, conducting A/B tests, and aligning digital programs with regulatory requirements.

Qualifications

• Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries.
• Digital marketing experience across patient and healthcare professional audiences, including online media (SEO/SEM/display), lead gen, web, mobile, social, CRM, non-personal and field promotion channels.
• Prior marketing experience working in Oncology product launch is preferred.

Responsabilités

• Plan and manage promotional website and email tactics driving awareness for CABOMETYX across indications.
• Develop and execute brand digital assets in collaboration with cross-functional partners.
• Translate marketing messaging into integrated, multi-channel tactics.
• Manage agency partners for high-quality strategy, content, and execution.
• Analyze web and email KPIs and perform A/B testing to boost performance.

Connaissances

Digital marketing strategy

Agency management

Analytics & reporting

Cross-functional collaboration

Regulatory compliance

Formation

Bachelor’s degree in related discipline

Master’s degree in related discipline

Equivalent combination of education and experience

Description du poste

Exelixis is seeking an Associate Director, Digital Marketing - Web Email to lead non-personal digital tactics across web and email for CABOMETYX and related indications. You will partner with promo marketing, legal, regulatory, BI, and technology teams to deliver high-quality experiences and drive brand objectives.

Responsibilities include planning campaigns, managing agencies, analyzing KPIs, conducting A/B tests, and aligning digital programs with regulatory requirements.