Associate Director, Digital Marketing – Web/Email

Exelixis; Alameda (CA); On-site; USD 182,000 - 257,000; Full time

Benefits offered by this job

401k

Medical insurance

Dental and vision

Life insurance

Disability coverage

Stock options

Vacation days

Paid holidays

Sick days

Job summary

Exelixis is seeking an Associate Director, Digital Marketing - Web Email to lead non-personal digital tactics across web and email for CABOMETYX and related indications. You will partner with promo marketing, legal, regulatory, BI, and technology teams to deliver high-quality experiences and drive brand objectives.

Responsibilities include planning campaigns, managing agencies, analyzing KPIs, conducting A/B tests, and aligning digital programs with regulatory requirements.

Qualifications

• Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries.
• Digital marketing experience across patient and healthcare professional audiences, including online media (SEO/SEM/display), lead gen, web, mobile, social, CRM, non-personal and field promotion channels.
• Prior marketing experience working in Oncology product launch is preferred.

Responsibilities

• Plan and manage promotional website and email tactics driving awareness for CABOMETYX across indications.
• Develop and execute brand digital assets in collaboration with cross-functional partners.
• Translate marketing messaging into integrated, multi-channel tactics.
• Manage agency partners for high-quality strategy, content, and execution.
• Analyze web and email KPIs and perform A/B testing to boost performance.

Skills

Digital marketing strategy

Agency management

Analytics & reporting

Cross-functional collaboration

Regulatory compliance

Education

Bachelor’s degree in related discipline

Master’s degree in related discipline

Equivalent combination of education and experience

Job description

SUMMARY/JOB PURPOSE (Basic Purpose Of The Job)

The Associate Director, Digital Marketing - Web Email will be a key member of the Exelixis digital marketing team. Reporting to Director of Digital Marketing, this position will be responsible for developing and ensuring execution of strategically aligned non personal tactics within web and email channels, partnering closely with teammates focused on media channels. This position involves planning and executing high-quality, timely, and impactful digital customer experiences through key channels, working closely with promo marketing, legal, regulatory, BI, and technology/CSAO partners. This role will also own creative brief development and business requirements gathering for external agencies and internal partners. The ideal candidate has a strong pharma marketing and digital background, with solid understanding of how to use technology and data to achieve brand objectives for a pharmaceutical product with multiple indications.

Essential Duties/Responsibilities

• Plan and manage promotional website and email tactics that drive increased awareness of CABOMETYX for multiple FDA-approved indications and prepare for the launch of zanzalinitinib (pending FDA approval)
• Develop and execute brand digital assets on time and on budget, in collaboration with promo marketing, legal, regulatory, BI, and technology/CSAO partners.
• Translate marketing messaging and strategy into integrated, multi-channel marketing tactics.
• Manage agency partners to ensure high-quality strategy, content, and execution.
• Analyze web and email KPIs, conduct A/B testing, and suggest changes to web pages, emails, and subject lines to boost KPI performance
• Partner with GI + GU Marketing, Sales, Market Access to ensure consistent messaging and customer experience across all digital assets
• Develop A/B testing plans and content requirements for campaign optimization.
• Seek opportunities to optimize, test, or advance new capabilities and share learnings across the organization.
• Ensure successful alignment of digital programs to brand goals and regulatory compliance.
• Lead the tactic submission for RAMP review and approval, coaching agencies on the process. Manage approval of digital marketing materials with Regulatory, Legal, and Medical
• Partner with data analytics team and agencies on marketing data warehouse and performance dashboards for reporting NPP data and KPIs across channels
• Provide expertise on digital trends in the marketplace, and assess new opportunities as they come to see overarching fit to our strategic plan

Supervisory Responsibilities

• No supervisory responsibilities

EDUCATION/EXPERIENCE/KNOWLEDGE & SKILLS:

• Bachelor’s degree in related discipline and 11 years of related experience; or
• Master’s degree in related discipline and 9 years of related experience; or
• Equivalent combination of education and experience.

Experience

• Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries
• Digital marketing experience across patient and healthcare professional audiences, including online media (SEO/SEM/display), lead gen, web, mobile, social, CRM, non-personal and field promotion channels.
• Prior marketing experience working in Oncology product launch is preferred

Knowledge, Skills And Abilities

• Proven work experience as a Digital marketing strategist or Digital marketing manager
• Extensive knowledge of pharmaceutical/biotech digital marketing; creative and insights-driven, adept at delivering ideas, content, and metrics.
• Strong organizational and time management skills; proven abilities to effectively manage and complete multiple priorities and projects
• Exceptional agency management to guide drive projects forward, help identify and remove roadblocks
• Proven ability to work with cross-functional teams and demonstrate strong collaboration skills
• Reporting and analytics experience across media and digital channels
• Hands on experience with online marketing tools and practices
• Talent for blending innovation with pragmatic execution
• Ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans, and promotional activities
• Strong presentation, verbal and written communication skills
• Understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review processes
• Some business travel is required
• Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors. May also work on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors
• Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results
• Networks with key contacts outside own area of expertise.

Our compensation reflects the cost of labor across severalU.S. geographic markets, and we pay differently based on those defined markets. The base pay range for this positionis $181,500 - $257,000 annually. The base pay range may take into account the candidate’s geographic region, which will adjust the pay depending on the specific work location. The base pay offered will take into account the candidate’s geographic region, job-related knowledge, skills, experience and internal equity, among other factors.

In addition to the base salary, as part of our Total Rewards program, Exelixis offers comprehensive employee benefits package, including a 401k plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts. Employees are also eligible for a discretionary annual bonus program, or if field sales staff, a sales-based incentive plan. Exelixis also offers employees the opportunity to purchase company stock, and receive long-term incentives, 15 accrued vacation days in their first year, 17 paid holidays including a company-wide winter shutdown in December, and up to 10 sick days throughout the calendar year.

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Working Conditions

Our office is a modern space that fosters collaboration and creativity. Teams work closely together, sharing ideas and solutions in a supportive atmosphere. We provide all necessary equipment, including dual monitors and ergonomic chairs, to ensure a comfortable workspace.

Disclaimer

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.