Pharma Digital Marketing Lead: Web & Email Strategy

Exelixis; Alameda (CA); Presencial; USD 182.000 - 257.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

401k plan

Medical coverage

Dental coverage

Vision coverage

Life insurance

Disability insurance

Flexible spending accounts

Annual bonus

Stock purchase program

Long-term incentives

Paid vacation days

Paid holidays

Sick leave

Descripción de la vacante

Exelixis seeks an Associate Director, Digital Marketing - Web Email to lead non-personal digital tactics for CABOMETYX across indications. You will partner with promo marketing, legal, regulatory, BI, and technology teams to craft timely digital experiences and drive KPIs.

You will oversee asset development, testing plans, and stakeholder alignment while ensuring regulatory compliance and high-quality agency collaboration. This is a strategic, cross‑functional role in a fast‑paced pharma setting.

Formación

• Experience in product marketing within pharmaceutical/biotech industries.
• Digital marketing across online media, lead gen, web, mobile, social, CRM, non-personal and field promotion.
• Experience with Oncology product launches is preferred.

Responsabilidades

• Plan and manage promotional website and email tactics for CABOMETYX indications.
• Develop and execute brand digital assets with cross‑functional partners.
• Translate messaging into integrated, multi‑channel tactics.
• Manage agency partners to ensure quality strategy and execution.
• Analyze web/email KPIs and conduct A/B testing.
• Lead regulatory and legal reviews for digital assets.

Conocimientos

Digital marketing

Pharma/biotech

Agency management

Analytics

A/B testing

Cross-functional collaboration

Regulatory awareness

SEO/SEM

Educación

Bachelor's degree

Master's degree

Herramientas

CRM software

Analytics tools

Content management systems

Descripción del empleo

Exelixis seeks an Associate Director, Digital Marketing - Web Email to lead non-personal digital tactics for CABOMETYX across indications. You will partner with promo marketing, legal, regulatory, BI, and technology teams to craft timely digital experiences and drive KPIs.

You will oversee asset development, testing plans, and stakeholder alignment while ensuring regulatory compliance and high-quality agency collaboration. This is a strategic, cross‑functional role in a fast‑paced pharma setting.