Senior Digital Marketing Lead – Pharma Campaigns

BeiGene Ltd.; United States; A distancia; USD 156.000 - 206.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical

Dental

Vision

401(k)

FSA/HSA

Life Insurance

Paid Time Off

Wellness program

Descripción de la vacante

BeOne Medicines Ltd. is seeking an Associate Director of Digital Execution to support the marketing brand lead in digital and non-personal promotion strategy execution. The role oversees omnichannel media, content development, and budget management, requiring a strong pharma digital marketing background.

Key responsibilities include end-to-end digital campaigns, channel strategy, and cross-functional collaboration. Travel is anticipated at 10-15% with a comprehensive benefits package.

Formación

• BS/BA with at least 5 years of digital marketing experience in the pharmaceutical industry.
• Led creation of brand media/digital strategy and execution plans with FDA promotional guidelines.
• Experience with marketing technology platforms including Veeva, media management/reporting tools, Claravine, and AI-enabled content or omnichannel orchestration tools.

Responsabilidades

• Develop and execute comprehensive digital and NPP strategy for BRUKINSA that aligns with brand strategy.
• Lead end-to-end planning, development, and execution of digital campaigns across multiple channels.
• Monitor and analyze campaign performance with analytics team and partners; provide optimization insights.
• Lead annual operating plan for brand digital and NPP media and approve tactical recommendations within budget.
• Collaborate with cross-functional teams to leverage digital opportunities and ensure data dissemination.

Conocimientos

Digital marketing

FDA compliance

Analytics

Project management

Communication

Collaboration

Fast-paced work

Educación

Bachelor's degree in business/marketing/life sciences

MBA or advanced degree

Herramientas

Veeva

Claravine

AI-enabled content tools

Descripción del empleo

BeOne Medicines Ltd. is seeking an Associate Director of Digital Execution to support the marketing brand lead in digital and non-personal promotion strategy execution. The role oversees omnichannel media, content development, and budget management, requiring a strong pharma digital marketing background.

Key responsibilities include end-to-end digital campaigns, channel strategy, and cross-functional collaboration. Travel is anticipated at 10-15% with a comprehensive benefits package.