Senior Digital Marketing Strategist - Web & Email

Exelixis Inc; Alameda (CA); Presencial; USD 182 000 - 257 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

401k plan with generous company ...

group medical

dental and vision coverage

life and disability insurance

flexible spending accounts

Discretionary annual bonus program

Stock purchase program

long-term incentives

25 days vacation (approx)

Company holidays and sick days

Resumo da oferta

Exelixis Inc. seeks an Associate Director of Digital Marketing - Web Email to drive non-personal tactics across web and email channels for CABOMETYX and related indications.

You will partner with promo marketing, legal, regulatory, BI, and tech teams to deliver impactful digital experiences and optimize campaigns. The role requires extensive pharma marketing experience, strong data-driven decision making, and proven agency management.

Qualificações

• Education: Bachelor’s degree in related discipline and 11 years of related experience; or Master’s degree in related discipline and 9 years of related experience; or Equivalent combination of education and experience.
• Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries.
• Digital marketing experience across patient and healthcare professional audiences, including online media (SEO/SEM/display), lead gen, web, mobile, social, CRM, non-personal and field promotion channels.
• Prior marketing experience working in Oncology product launch is preferred.
• Knowledge of FDA regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review processes.

Responsabilidades

• Plan and manage promotional website and email tactics that drive increased awareness of CABOMETYX for multiple FDA-approved indications and prepare for the launch of zanzalinitinib (pending FDA approval).
• Develop and execute brand digital assets on time and on budget, in collaboration with promo marketing, legal, regulatory, BI, and technology/CSAO partners.
• Translate marketing messaging and strategy into integrated, multi-channel marketing tactics.
• Manage agency partners to ensure high-quality strategy, content, and execution.
• Analyze web and email KPIs, conduct A/B testing, and suggest changes to web pages, emails, and subject lines to boost KPI performance.
• Partner with GI + GU Marketing, Sales, Market Access to ensure consistent messaging and customer experience across all digital assets.
• Develop A/B testing plans and content requirements for campaign optimization.
• Seek opportunities to optimize, test, or advance new capabilities and share learnings across the organization.
• Ensure successful alignment of digital programs to brand goals and regulatory compliance.
• Lead the tactic submission for RAMP review and approval, coaching agencies on the process.
• Manage approval of digital marketing materials with Regulatory, Legal, and Medical Partner with data analytics team and agencies on marketing data warehouse and performance dashboards for reporting NPP data and KPIs across channels.

Conhecimentos

Digital marketing strategy

Pharma marketing

Cross-functional collaboration

Agency management

Data analytics

Regulatory familiarity

CRM platforms

A/B testing

Formação académica

Bachelor's degree in related discipline

Master's degree in related discipline

Ferramentas

CRM platforms

A/B testing tools

Marketing automation

Descrição da oferta de emprego

Exelixis Inc. seeks an Associate Director of Digital Marketing - Web Email to drive non-personal tactics across web and email channels for CABOMETYX and related indications.

You will partner with promo marketing, legal, regulatory, BI, and tech teams to deliver impactful digital experiences and optimize campaigns. The role requires extensive pharma marketing experience, strong data-driven decision making, and proven agency management.