Senior Digital Marketing Lead - Web & Email

Exelixis, Inc.; Alameda (CA); On-site; USD 182,000 - 257,000; Full time

Benefits offered by this job

401k plan with generous companycontrib

Medical, dental & vision coverage

Life and disability insurance

Flexible spending accounts

Discretionary annual bonus

Stock purchase plan

15 accrued vacation days

17 paid holidays

Up to 10 sick days

Job summary

Exelixis, Inc. seeks an Associate Director of Digital Marketing – Web/Email to lead promotional web and email tactics for CABOMETYX across FDA-approved indications, and to prepare for the zanzalinitinib launch (pending FDA approval).

You will develop digital assets, manage agency partners, and translate strategy into integrated campaigns while ensuring regulatory compliance and data-driven optimization across channels.

Qualifications

• Bachelor’s degree in related discipline with 11+ years of experience or Master’s with 9+ years, or equivalent.

Responsibilities

• Plan and manage promotional website and email tactics to raise awareness for CABOMETYX across indications and support launch activities for zanzalinitinib (pending FDA approval).
• Develop and deliver digital assets on time and to budget in collaboration with cross-functional teams and external agencies.
• Translate marketing strategy into integrated multi-channel tactics and oversee agency partners for quality and compliance.
• Lead digital material approvals with Regulatory, Legal and Medical, and ensure alignment with brand and regulatory standards.
• Partner with data analytics to build dashboards and report KPIs across channels; drive A/B testing and optimization.

Skills

Digital marketing strategy

Digital marketing management

Pharma/biotech digital marketing

Agency management

Cross-functional collaboration

Analytics & reporting

Online marketing tools

FDA regulatory knowledge

Education

Bachelor's degree in related discipline

Master’s degree in related discipline

Equivalent education/experience

Tools

CRM

SEO/SEM

Web analytics

Job description

Exelixis, Inc. seeks an Associate Director of Digital Marketing – Web/Email to lead promotional web and email tactics for CABOMETYX across FDA-approved indications, and to prepare for the zanzalinitinib launch (pending FDA approval).

You will develop digital assets, manage agency partners, and translate strategy into integrated campaigns while ensuring regulatory compliance and data-driven optimization across channels.