Digital Marketing Lead, Multi‑Unit Growth

Adams Limitless

Buffalo (NY)

On-site

USD 100,000 - 150,000

Full time

21 hours ago
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Job summary

Adams Limitless, headquartered near Buffalo, NY, is seeking a senior digital marketing leader to strengthen and scale performance across five or more business units nationally. You will drive PPC and SEO, oversee multi-channel campaigns, and ensure execution aligns with global brand standards while adapting to local market needs.

This is a hands-on leadership role that combines strategic direction with practical optimization, coaching marketing teams, building dashboards, and delivering

Qualifications

  • 8+ years of digital marketing experience with PPC and SEO.
  • Proven success driving lead generation and pipeline in B2B.
  • Strong experience in multi-channel campaigns.
  • Advanced analytical and reporting skills with dashboards.
  • Ability to coach marketers at varying experience levels.
  • Experience across multiple business units in decentralized orgs.

Responsibilities

  • Own and optimize PPC strategy for lead growth and cost efficiency.
  • Lead SEO strategy and align content with buyer intent.
  • Plan, execute, and optimize campaigns across paid, organic, email, and landing pages.
  • Develop dashboards tracking lead volume, channel performance, product categories, and trends.
  • Pilot new digital tactics and scale across units.
  • Provide guidance on PPC structure and landing-page optimization.
  • Support product launches and growth campaigns across regions.

Skills

PPC management
SEO strategy
Multi-channel campaigns
Analytics dashboards
Team coaching
Cross-unit collaboration
B2B marketing

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems
Marketing automation
Dashboarding tools

Job description

Adams Limitless, headquartered near Buffalo, NY, is seeking a senior digital marketing leader to strengthen and scale performance across five or more business units nationally. You will drive PPC and SEO, oversee multi-channel campaigns, and ensure execution aligns with global brand standards while adapting to local market needs.

This is a hands-on leadership role that combines strategic direction with practical optimization, coaching marketing teams, building dashboards, and delivering

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