Digital Marketing Lead, Multi‑Unit Growth

Adams Limitless; Buffalo (NY); On-site; USD 100,000 - 150,000; Full time

Job summary

Adams Limitless, headquartered near Buffalo, NY, is seeking a senior digital marketing leader to strengthen and scale performance across five or more business units nationally. You will drive PPC and SEO, oversee multi-channel campaigns, and ensure execution aligns with global brand standards while adapting to local market needs.

This is a hands-on leadership role that combines strategic direction with practical optimization, coaching marketing teams, building dashboards, and delivering

Qualifications

• 8+ years of digital marketing experience with PPC and SEO.
• Proven success driving lead generation and pipeline in B2B.
• Strong experience in multi-channel campaigns.
• Advanced analytical and reporting skills with dashboards.
• Ability to coach marketers at varying experience levels.
• Experience across multiple business units in decentralized orgs.

Responsibilities

• Own and optimize PPC strategy for lead growth and cost efficiency.
• Lead SEO strategy and align content with buyer intent.
• Plan, execute, and optimize campaigns across paid, organic, email, and landing pages.
• Develop dashboards tracking lead volume, channel performance, product categories, and trends.
• Pilot new digital tactics and scale across units.
• Provide guidance on PPC structure and landing-page optimization.
• Support product launches and growth campaigns across regions.

Skills

PPC management

SEO strategy

Multi-channel campaigns

Analytics dashboards

Team coaching

Cross-unit collaboration

B2B marketing

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

Marketing automation

Dashboarding tools

Job description

Adams Limitless, headquartered near Buffalo, NY, is seeking a senior digital marketing leader to strengthen and scale performance across five or more business units nationally. You will drive PPC and SEO, oversee multi-channel campaigns, and ensure execution aligns with global brand standards while adapting to local market needs.

This is a hands-on leadership role that combines strategic direction with practical optimization, coaching marketing teams, building dashboards, and delivering