Senior Digital Marketing Manager

Aleron; Buffalo (NY); On-site; USD 100,000 - 115,000; Full time

Job summary

Acara Solutions seeks a Senior Digital Marketing Manager in Buffalo, NY to strengthen digital marketing capabilities across the organization. The role blends strategic oversight with hands-on execution, campaign management, coaching, and reporting discipline to drive lead growth and client outcomes.

The position requires 8+ years in digital marketing with PPC/SEO expertise and a track record in multi-channel campaigns across B2B environments.

Qualifications

• High School Diploma or GED.
• 8+ years of experience in digital marketing with PPC and SEO expertise.
• 8+ years of experience in planning and executing multi-channel digital marketing campaigns.

Responsibilities

• Oversee digital campaigns for multiple business units and ensure alignment with growth goals.
• Own PPC strategy, execution, and optimization to drive qualified lead growth.
• Lead SEO strategy and collaborate on content planning.
• Maintain and enhance reporting dashboards tracking lead volume, channel performance, and trends.
• Provide guidance on campaign planning, budget allocation, and conversion optimization.

Skills

PPC expertise

SEO expertise

Campaign planning

Analytical skills

Team coaching

Education

High School Diploma or GED

Tools

CRM systems

Marketing automation platforms

Content management

Job description

Job Title: Senior Digital Marketing Manager

Location: Buffalo, NY

Employment Type: Direct Hire

Industry: Wholesale Building Materials

Compensation: $100,000K - $115,000 /year.

Schedule: 40 hrs/Week.

About the Opportunity

• The Senior Digital Marketing Manager is responsible for strengthening digital marketing capabilities across the organization while maintaining high performance at the Primary Company (client).
• This role blends strategic oversight, hands‑on execution, campaign management, coaching, and reporting discipline.

Why You'll Love Working Here

• Supportive, team‑driven culture that values collaboration, transparency, and accountability.
• Opportunity to grow your career with a global workforce solutions leader serving multiple industries.
• People‑first environment that encourages employees to bring their authentic selves to work.
• Strong focus on partnership, innovation, and delivering meaningful results for clients and candidates.

Why This Opportunity is Exciting

This role offers the opportunity to join a company that prioritizes both people and performance‑where your contributions directly impact client success while providing you with room to grow and develop professionally.

About Acara Solutions

Acara is a premier recruiting and workforce solutions provider- we help companies compete for talent. With experience across industries worldwide, we partner with clients, listen to their needs, and design talent solutions that deliver the business outcomes they want. We draw on decades of experience to provide contingent staffing, direct placement, executive search, and workforce services worldwide.

What You'll Do

• The Manager ensures that all Other Supported Business Units follow global marketing standards, improve qualified lead generation, and execute digital campaigns that support their sales and growth goals.
• The role includes direct digital execution for smaller business units without dedicated marketing resources and strategic enablement for those with established teams.
• Own PPC strategy, execution, and optimization to drive qualified lead growth.
• Lead SEO strategy and collaborate with internal contributors on content planning.
• Plan, execute, and optimize digital campaigns across paid media, organic search, email, and landing‑page experiences.
• Maintain and enhance reporting dashboards that track lead volume, channel performance, product categories, and overall trends.
• Pilot new digital tactics at the Primary Company before scaling them to Other Supported Business Units.
• Conduct bi‑weekly performance and strategy check‑ins with each business unit's marketing lead (or equivalent contact).
• Provide guidance on campaign planning, PPC structure, keyword strategy, landing‑page development, content alignment, email strategy, and conversion optimization.
• Offer recommendations on digital budget allocation; final authority remains with each BU's General Manager.
• Reinforce global marketing standards and direction set by the Global Marketing Director.
• Support product launches, seasonal initiatives, and growth campaigns across business units.
• Identify capability gaps and deliver training to strengthen digital marketing effectiveness.
• Manage PPC campaigns end‑to‑end for supported units lacking dedicated marketing staff.
• Lead digital campaign execution as needed to achieve lead and sales growth targets.
• Collaborate with BU personnel to develop supporting content (blogs, product pages, email assets).
• Establish baseline KPIs and growth targets where none currently exist.
• Build and maintain standardized dashboards for all supported business units, modeled on Primary Company reporting.
• Maintain, interpret, and communicate insights from the global MQL dashboard.
• Deliver monthly performance summaries outlining:
  1. Key results
  2. Lead quality trends
  3. Campaign impacts
  4. Risks, opportunities, and recommended actions
• Provide summaries to each BU marketing lead with the corresponding GM CC'd.
• Track MQL improvement against prior-year benchmarks or agreed‑upon growth targets.
• Increased MQL production across all Other Supported Business Units.
• Strong digital performance maintained at the Primary Company.
• Reliable, consistent reporting infrastructure deployed across the organization.
• Improved digital capability and campaign execution across supported units.
• Effective multi‑channel campaign strategy (PPC, SEO, email, landing pages).
• Clear, consistent communication with BU marketing leads and GMs.

Job Requirements

What You'll Bring

• High School Diploma or GED.
• 8+ years of experience in digital marketing with PPC and SEO expertise.
• 8+ years of experience in planning and executing multi‑channel digital marketing campaigns.

What Sets You Apart

• Demonstrated success driving lead generation and digital campaign performance.
• Good analytical skills with reporting/dashboard‑building capability.
• Ability to coach, develop, and support marketers of varying experience levels.
• Excellent written and verbal communication skills.
• Comfort operating across multiple business units with differing needs and priorities.
• Experience in decentralized or multi‑entity business structures.
• Familiarity with CRM systems, marketing automation platforms, and conversion optimization techniques.
• Background in B2B or industrial marketing.

Additional Information

• Upon offer of employment, the individual will be subject to a background check.

Aleron companies (Acara Solutions, Aleron Shared Resources, Broadleaf Results, Lume Strategies, TalentRise, Viaduct) are an Equal Opportunity Employer. Race/Color/Gender/Religion/National Origin/Disability/Veteran.

Applicants for this position must be legally authorized to work in the United States. This position does not meet the employment requirements for individuals with F-1 OPT STEM work authorization status.