Growth-Driven Digital Marketing Lead

Newage-Industries

Upper Southampton Township (PA)

On-site

USD 70,000 - 110,000

Full time

14 days+

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Job summary

Newage-Industries in Pennsylvania is seeking a Digital Marketing Manager to develop, implement, and optimize strategic digital marketing plans that build brand awareness, drive engagement, and generate leads. You will oversee multi-channel campaigns across SEO, SEM, email, social, and website content, collaborating with product teams to ensure consistent messaging and a strong publishing calendar.

You will analyze performance to continually improve ROI and support revenue growth.

Qualifications

Bachelor’s degree in Marketing or related field.
5-7+ years of progressive digital marketing experience.
Experience creating and executing multi-channel campaigns with data-driven optimization.
Strong fluency with HubSpot, Adobe suite, WordPress and GA4.
B2B manufacturing/industrial marketing experience preferred.
Excellent written communication and able to produce blogs/digital content.

Responsibilities

Develop and implement comprehensive digital marketing strategies.
Lead multi-channel campaigns across SEO, SEM, email, social, and website content.
Collaborate with product management to align messaging and publishing calendars.
Monitor, analyze, and report on campaign performance with KPIs.
Drive brand awareness, lead generation, and revenue growth through optimized tactics.
Coordinate with internal teams and external partners to execute initiatives.