Chief Digital Growth & Performance Leader

The Connective Media Group; United States; Hybrid; USD 130,000 - 180,000; Full time

Job summary

The Connective Media Group, a performance marketing agency based in the US, is looking for a Head of Digital to lead their integrated digital marketing strategy across various channels including PPC, SEO, and CRM.

The ideal candidate will have a strong background in digital marketing, agency leadership experience, and the ability to develop strategies that drive measurable growth for clients. Strong technical skills along with excellent communication abilities are essential for success.

Qualifications

• 10-12+ years in digital marketing with expertise across channels.
• Proven track record leading PPC, SEO, content, CRM, and/or development teams.
• Agency leadership experience strongly preferred.
• Experience with high-volume accounts in performance-driven environments.

Responsibilities

• Own end-to-end digital marketing strategy for all clients.
• Develop integrated strategies combining PPC, SEO, content, CRM, UX, and web development.
• Translate client goals into measurable performance KPIs.
• Lead cross-functional planning sessions.
• Mentor PPC specialists, SEO analysts, content strategists, and web developers.
• Implement processes for planning, QA, testing, reporting, and collaboration.
• Ensure accountability, performance tracking, and skills development.
• Partner with Operations to improve workflows and resource models.

Skills

Digital marketing expertise

PPC management

SEO knowledge

CRM proficiency

Content strategy

Web development competence

Analytics and performance measurement

Client presentation skills

Tools

Google Ads

Meta Ads

TikTok Ads Manager

Ahrefs

SEMrush

Screaming Frog

WordPress

Job description

The Connective Media Group, a performance marketing agency based in the US, is looking for a Head of Digital to lead their integrated digital marketing strategy across various channels including PPC, SEO, and CRM.

The ideal candidate will have a strong background in digital marketing, agency leadership experience, and the ability to develop strategies that drive measurable growth for clients. Strong technical skills along with excellent communication abilities are essential for success.