Digital Marketing Director - Retail & Amazon

Tangle Teezer Ltd; New York (NY); Hybrid; USD 117,000 - 146,000; Full time

Benefits offered by this job

Flexible working hours

Hybrid work arrangement

Salary review and bonus

Job summary

Tangle Teezer Ltd in New York is seeking a Senior Digital Marketing Manager to lead the brand's digital marketing strategy across retail and consumer channels, with emphasis on growing Amazon business via AMS and DSP. The role reports to the US Head of Marketing and mentors the Digital Marketing Manager.

You'll own multi-channel planning, budget management, and performance measurement, partnering with Brand, E-commerce, Retail Sales, Finance, and Analytics to drive brand growth and measurable

Qualifications

• 5-7+ years of experience in digital marketing, performance marketing, media, e-commerce, or a related field.
• Experience managing Amazon AMS and Amazon DSP is required.
• Strong experience across multiple digital channels, including retail media, paid search, paid social, and CTV/video.
• Proven experience developing integrated, full-funnel digital marketing strategies.
• Strong understanding of retail media and the relationship between digital media investment and e-commerce sales.

Responsibilities

• Develop and lead the overarching US digital marketing strategy, ensuring activity supports brand, commercial, retail, and revenue objectives.
• Own integrated media planning across retail media, paid search, paid social, CTV, Amazon AMS, Amazon DSP, DTC, and emerging digital channels.
• Define channel roles, investment allocation, audience strategy, KPIs, and measurement frameworks across the digital ecosystem.
• Lead Amazon and retail media strategy, including campaign planning, budget management, optimization, performance reporting, and full-funnel growth opportunities.
• Analyze performance across channels and translate data into clear recommendations that improve media efficiency, customer acquisition, conversion, and ROI.
• Partner cross-functionally with Brand Marketing, E-commerce, Retail Sales, Influencer, Creative, Finance, Analytics, and Global/UK E-commerce teams to align digital activity with broader business priorities.
• Manage and mentor the Digital Marketing Manager, providing strategic direction, coaching, prioritization, and performance feedback.
• Own digital media budgets and ensure plans are delivered within budget while identifying opportunities for incremental value and profitable growth.
• Manage relationships with agencies, Amazon partners, technology partners, and key media platforms, holding partners accountable for strategic and financial performance.
• Stay current on digital media trends, platform capabilities, privacy changes, and emerging opportunities within beauty and consumer marketing.

Skills

Digital marketing strategy

People management

Retail media

Amazon advertising

Cross-functional collaboration

Data-driven decision making

Tools

Amazon AMS

Amazon DSP

Job description

Tangle Teezer Ltd in New York is seeking a Senior Digital Marketing Manager to lead the brand's digital marketing strategy across retail and consumer channels, with emphasis on growing Amazon business via AMS and DSP. The role reports to the US Head of Marketing and mentors the Digital Marketing Manager.

You'll own multi-channel planning, budget management, and performance measurement, partnering with Brand, E-commerce, Retail Sales, Finance, and Analytics to drive brand growth and measurable