Senior Digital Marketing Leader — Hybrid, Amazon & Retail

Bic Group; New York (NY); Hybrid; USD 117,000 - 146,000; Full time

Benefits offered by this job

Flexible working hours

Hybrid work (2 days in office)

27 days holiday

Volunteer days

Pet friendly office

Happy Hour

Job summary

Tangle Teezer, a global beauty brand within BIC World, seeks a Senior Digital Marketing Manager to lead the US digital marketing strategy across retail media, search, social, CTV, and AMS/DSP with emphasis on growing Amazon sales. This hybrid New York role reports to the US Head of Marketing and mentors the Digital Marketing Manager.

You will own budgets, partner cross-functionally, and drive profitable growth, brand awareness, and measurable conversions in a fast-paced environment.

Qualifications

• 5-7+ years of experience in digital marketing, performance marketing, media, e-commerce, or a related field.
• Prior people-management experience, with demonstrated ability to coach, develop, and lead direct reports.
• Experience managing Amazon AMS and Amazon DSP is required.
• Strong experience across multiple digital channels, including retail media, paid search, paid social, and CTV/video.
• Experience in beauty, haircare, fashion, wellness, or another premium consumer category strongly preferred.
• Strong understanding of retail media and the relationship between digital media investment and e-commerce sales.
• Highly analytical with the ability to translate complex performance data into clear strategic recommendations.
• Experience managing significant media budgets and agency relationships.
• Strong understanding of digital measurement, attribution, audience targeting, and media optimization.
• Excellent cross-functional communication and project management skills.
• Comfortable operating in a fast-paced, entrepreneurial environment with a high degree of ownership.
• Strong business acumen and ability to connect media performance to broader company and commercial objectives.

Responsibilities

• Develop and lead the overarching US digital marketing strategy.
• Own integrated media planning across retail media, paid search, paid social, CTV, Amazon AMS, Amazon DSP, DTC, and emerging digital channels.
• Define channel roles, investment allocation, audience strategy, KPIs, and measurement frameworks across the digital ecosystem.
• Lead Amazon and retail media strategy, including campaign planning, budget management, optimization, performance reporting, and full-funnel growth opportunities.
• Analyze performance across channels and translate data into clear recommendations that improve media efficiency, customer acquisition, conversion, and ROI.
• Partner cross-functionally with Brand Marketing, E-commerce, Retail Sales, Influencer, Creative, Finance, Analytics, and Global/UK E-commerce teams to align digital activity with broader business priorities.
• Manage and mentor the Digital Marketing Manager, providing strategic direction, coaching, prioritization, and performance feedback.
• Own digital media budgets and ensure plans are delivered within budget while identifying opportunities for incremental value and profitable growth.
• Manage relationships with agencies, Amazon partners, technology partners, and key media platforms, holding partners accountable for strategic and financial performance.
• Stay current on digital media trends, platform capabilities, privacy changes, and emerging opportunities within beauty and consumer marketing.

Skills

Digital marketing

People management

Retail media

Multi-channel marketing

Tools

Amazon AMS

Amazon DSP

Job description

Tangle Teezer, a global beauty brand within BIC World, seeks a Senior Digital Marketing Manager to lead the US digital marketing strategy across retail media, search, social, CTV, and AMS/DSP with emphasis on growing Amazon sales. This hybrid New York role reports to the US Head of Marketing and mentors the Digital Marketing Manager.

You will own budgets, partner cross-functionally, and drive profitable growth, brand awareness, and measurable conversions in a fast-paced environment.