Senior Digital Marketing Lead — Beauty, Amazon & Retail

Tangle Teezer; New York (NY); Hybrid; USD 117,000 - 146,000; Full time

Benefits offered by this job

Flexible working hours

Hybrid work arrangement

Salary: 117,000-146,300 USD

Performance bonus 15%

27 days holiday

Volunteer days

10 days remote work

Office perks

Job summary

Tangle Teezer, a dynamic beauty brand within BIC World, seeks a Senior Digital Marketing Manager to drive the US digital strategy and media activation across retail channels. You will scale Amazon initiatives, manage a digital team, and collaborate with Brand Marketing, E-commerce, and Analytics to deliver data-driven growth.

The role focuses on profitable digital growth, brand awareness, and measurable conversions, with hybrid work and a competitive package.

Qualifications

• 5–7+ years of experience in digital marketing, performance marketing, media, e-commerce, or a related field.
• Prior people-management experience.
• Experience managing Amazon AMS and Amazon DSP.
• Strong experience across multiple digital channels, including retail media, paid search, paid social, and CTV/video.
• Experience in beauty, haircare, fashion, wellness, or another premium consumer category strongly preferred.
• Proven experience developing integrated, full-funnel digital marketing strategies.
• Strong understanding of retail media and the relationship between digital media investment and e-commerce sales.
• Highly analytical with the ability to translate complex performance data into clear strategic recommendations.
• Experience managing significant media budgets and agency relationships.
• Strong understanding of digital measurement, attribution, audience targeting, and media optimization.
• Excellent cross-functional communication and project management skills.
• Comfortable operating in a fast-paced, entrepreneurial environment with a high degree of ownership.
• Strong business acumen and ability to connect media performance to broader company and commercial objectives.

Responsibilities

• Develop and lead the US digital marketing strategy to support brand, commercial, retail, and revenue goals.
• Own integrated media planning across retail media, paid search, paid social, CTV, AMS, DSP, DTC, and emerging channels.
• Define channel roles, budgets, audience strategy, KPIs, and measurement frameworks.
• Lead Amazon and retail media strategy, including planning, budgeting, optimization, and reporting.
• Analyze performance and translate data into actionable optimization recommendations.
• Collaborate with Brand Marketing, E-commerce, Retail Sales, Influencer, Creative, Finance, Analytics, and Global teams.
• Mentor the Digital Marketing Manager and develop the broader digital team.
• Manage digital media budgets and ensure plans stay within budget while finding incremental value.
• Maintain relationships with agencies and platform partners, ensuring strategic and financial performance.
• Stay current on digital media trends and opportunities in beauty and consumer marketing.

Skills

Digital marketing

Performance marketing

Media buying

E-commerce

Retail media

Amazon AMS

Amazon DSP

Team management

Data analysis

Cross-functional collaboration

Job description

Tangle Teezer, a dynamic beauty brand within BIC World, seeks a Senior Digital Marketing Manager to drive the US digital strategy and media activation across retail channels. You will scale Amazon initiatives, manage a digital team, and collaborate with Brand Marketing, E-commerce, and Analytics to deliver data-driven growth.

The role focuses on profitable digital growth, brand awareness, and measurable conversions, with hybrid work and a competitive package.