Senior Digital Marketing Manager

Société BIC S.A; New York (NY); Hybrid; USD 117,000 - 146,000; Full time

Benefits offered by this job

Flexible working hours

Hybrid work (2 days in office)

27 days holiday

Volunteer days

Pet friendly office

Happy Hour

Job summary

Tangle Teezer, a global beauty brand within BIC World, seeks a Senior Digital Marketing Manager to lead the US digital marketing strategy across retail media, search, social, CTV, and AMS/DSP with emphasis on growing Amazon sales. This hybrid New York role reports to the US Head of Marketing and mentors the Digital Marketing Manager.

You will own budgets, partner cross-functionally, and drive profitable growth, brand awareness, and measurable conversions in a fast-paced environment.

Qualifications

• 5-7+ years of experience in digital marketing, performance marketing, media, e-commerce, or a related field.
• Prior people-management experience, with demonstrated ability to coach, develop, and lead direct reports.
• Experience managing Amazon AMS and Amazon DSP is required.
• Strong experience across multiple digital channels, including retail media, paid search, paid social, and CTV/video.
• Experience in beauty, haircare, fashion, wellness, or another premium consumer category strongly preferred.
• Strong understanding of retail media and the relationship between digital media investment and e-commerce sales.
• Highly analytical with the ability to translate complex performance data into clear strategic recommendations.
• Experience managing significant media budgets and agency relationships.
• Strong understanding of digital measurement, attribution, audience targeting, and media optimization.
• Excellent cross-functional communication and project management skills.
• Comfortable operating in a fast-paced, entrepreneurial environment with a high degree of ownership.
• Strong business acumen and ability to connect media performance to broader company and commercial objectives.

Responsibilities

• Develop and lead the overarching US digital marketing strategy.
• Own integrated media planning across retail media, paid search, paid social, CTV, Amazon AMS, Amazon DSP, DTC, and emerging digital channels.
• Define channel roles, investment allocation, audience strategy, KPIs, and measurement frameworks across the digital ecosystem.
• Lead Amazon and retail media strategy, including campaign planning, budget management, optimization, performance reporting, and full-funnel growth opportunities.
• Analyze performance across channels and translate data into clear recommendations that improve media efficiency, customer acquisition, conversion, and ROI.
• Partner cross-functionally with Brand Marketing, E-commerce, Retail Sales, Influencer, Creative, Finance, Analytics, and Global/UK E-commerce teams to align digital activity with broader business priorities.
• Manage and mentor the Digital Marketing Manager, providing strategic direction, coaching, prioritization, and performance feedback.
• Own digital media budgets and ensure plans are delivered within budget while identifying opportunities for incremental value and profitable growth.
• Manage relationships with agencies, Amazon partners, technology partners, and key media platforms, holding partners accountable for strategic and financial performance.
• Stay current on digital media trends, platform capabilities, privacy changes, and emerging opportunities within beauty and consumer marketing.

Skills

Digital marketing

People management

Retail media

Multi-channel marketing

Tools

Amazon AMS

Amazon DSP

Job description

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Senior Digital Marketing Manager

New York, US, 11201

Hybrid

Tangle Teezer is a global brand on a simple mission: to give everyone healthier-looking hair with less breakage since 2007. Our gentle brushes are tools for every hair type—from straight to coily—and every routine, helping you go from detangling and blow-drying to styling. Our products are your daily dose of confidence, ready to take on whatever tangles life throws your way.

Tangle Teezer is a proud brand within BIC World, a community of iconic and inventive brands that have created simple, joyful products for over 75 years. As part of BIC World, we're dedicated to reimagining everyday essentials in new, sustainable, and responsible ways. Our culture thrives on a "roll up your sleeves" mindset, empowering self-starters and innovators to take ownership of their careers and make a meaningful, global impact.

We are seeking a Senior Digital Marketing Manager to lead the Tangle Teezer’s overarching digital marketing strategy and media activation across key retail and consumer channels. Reporting directly to the US Head of Marketing, this role will be responsible for driving profitable growth through digital marketing and retail media (Ulta, Target, Walmart, etc), paid search, paid social, and CTV, with a particular focus on scaling our Amazon business through Amazon Marketing Services (AMS) and Amazon DSP.

The Senior Digital Marketing Manager will develop the integrated digital strategy, lead strategic direction across retail paid search platforms, and ensure our media ecosystem works together to drive both brand awareness and measurable conversion.This role will also manage and mentor the Digital Marketing Manager, providing strategic direction and developing the capabilities of the broader digital marketing function.

Working closely with the Head of Marketing, the ideal candidate will help shape the brand’s consumer acquisition strategy and translate broader marketing objectives into a cohesive, data-driven digital media plan.

Key Responsibilities

Develop and lead the overarching US digital marketing strategy, ensuring activity supports brand, commercial, retail, and revenue objectives.

Own integrated media planning across retail media, paid search, paid social, CTV, Amazon AMS, Amazon DSP, DTC, and emerging digital channels.

Define channel roles, investment allocation, audience strategy, KPIs, and measurement frameworks across the digital ecosystem.

Lead Amazon and retail media strategy, including campaign planning, budget management, optimization, performance reporting, and full-funnel growth opportunities.

Analyze performance across channels and translate data into clear recommendations that improve media efficiency, customer acquisition, conversion, and ROI.

Partner cross-functionally with Brand Marketing, E-commerce, Retail Sales, Influencer, Creative, Finance, Analytics, and Global/UK E-commerce teams to align digital activity with broader business priorities.

Manage and mentor the Digital Marketing Manager, providing strategic direction, coaching, prioritization, and performance feedback.

Own digital media budgets and ensure plans are delivered within budget while identifying opportunities for incremental value and profitable growth.

Manage relationships with agencies, Amazon partners, technology partners, and key media platforms, holding partners accountable for strategic and financial performance.

Stay current on digital media trends, platform capabilities, privacy changes, and emerging opportunities within beauty and consumer marketing.

Qualifications

5-7+ years of experience in digital marketing, performance marketing, media, e-commerce, or a related field.

Prior people-management experience, with demonstrated ability to coach, develop, and lead direct reports.

Experience managing Amazon AMS and Amazon DSP is required.

Strong experience across multiple digital channels, including retail media, paid search, paid social, and CTV/video.

Experience in beauty, haircare, fashion, wellness, or another premium consumer category strongly preferred.

Strong understanding of retail media and the relationship between digital media investment and e-commerce sales.

Highly analytical with the ability to translate complex performance data into clear strategic recommendations.

Experience managing significant media budgets and agency relationships.

Strong understanding of digital measurement, attribution, audience targeting, and media optimization.

Excellent cross-functional communication and project management skills.

Comfortable operating in a fast-paced, entrepreneurial environment with a high degree of ownership.

Strong business acumen and ability to connect media performance to broader company and commercial objectives.

What it means to be part of Tangle Teezer:

At Tangle Teezer, being part of our PAC means being Proud, Authentic, and Championing each other every day.

Proud:We arepassionately proudto do things differently, so we perform brilliantly-just like our hair tools.

Authentic:We welcomeeveryone as they are, we bring our true selves to work and show up as who we want to be.

Champion: We arechampions of one another, our brand, and our environment.

Join us and embrace these values to help create, innovate, and deliver products that people love—together. To see more about our culture and what makes us unique,

The good Stuff:

For all your hard work and dedication, we have fantastic rewards for you –

Flexible working hours with core hours from 10am to 4pm

Working 2 days in the office and 3 days from home

Salary from 117,000-146,300 (pay is based on a number of factors and may vary depending on job-related knowledge, skills, and experience).

Performance-related bonus of 15% based on annual salary

27 days holiday, with the option to buy or sell holiday days

2 volunteering days per year

10 days working from any location of your choice

Flexible public holidays—choose the standard public holidays or swap them for dates that are more meaningful to you

Enhanced family policies

Office perks incl. free breakfasts, snacks, and Happy Hour.

Meeting-free Fridays with an early 4:00 pm finish to kickstart your weekend!

Pet friendly office. Bring your furry friend to work with you!

#LI-hybrid

#LI-hybrid

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. All employment is decided based on qualifications, merit, and business need. BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.