Senior Digital Marketing Manager — Amazon & Retail Media

Bic Corporation; New York (NY); Hybrid; USD 117,000 - 146,000; Full time

Benefits offered by this job

Hybrid work schedule

Annual salary 117k–146k USD

Bonus 15%

27 days vacation

401(k)

Job summary

Tangle Teezer, a global brand within BIC World, seeks a Senior Digital Marketing Manager in New York to lead the US digital strategy across retail media, search, social, and Amazon channels. Hybrid work with cross-functional collaboration to drive growth and profitability.

You will mentor the Digital Marketing Manager, shape consumer acquisition strategies, and translate business objectives into data-driven media plans. Strong analytics and budget discipline are essential.

Qualifications

• 5-7+ years of experience in digital marketing, performance marketing, media, e-commerce, or a related field.
• Prior people-management experience, with demonstrated ability to coach, develop, and lead direct reports.
• Experience managing Amazon AMS and Amazon DSP is required.
• Strong experience across multiple digital channels, including retail media, paid search, paid social, and CTV/video.

Responsibilities

• Develop and lead the overarching US digital marketing strategy, ensuring activity supports brand, commercial, retail, and revenue objectives.
• Own integrated media planning across retail media, paid search, paid social, CTV, Amazon AMS, Amazon DSP, DTC, and emerging digital channels.
• Define channel roles, investment allocation, audience strategy, KPIs, and measurement frameworks across the digital ecosystem.
• Lead Amazon and retail media strategy, including campaign planning, budget management, optimization, performance reporting, and full-funnel growth opportunities.
• Analyze performance across channels and translate data into clear recommendations that improve media efficiency, customer acquisition, conversion, and ROI.
• Partner cross-functionally with Brand Marketing, E-commerce, Retail Sales, Influencer, Creative, Finance, Analytics, and Global/UK E-commerce teams to align digital activity with broader business priorities.
• Manage and mentor the Digital Marketing Manager, providing strategic direction, coaching, prioritization, and performance feedback.
• Own digital media budgets and ensure plans are delivered within budget while identifying opportunities for incremental value and profitable growth.

Skills

Digital marketing

Performance marketing

People management

Amazon advertising

Retail media

Tools

Amazon AMS

Amazon DSP

Google Ads

Paid social

Job description

Tangle Teezer, a global brand within BIC World, seeks a Senior Digital Marketing Manager in New York to lead the US digital strategy across retail media, search, social, and Amazon channels. Hybrid work with cross-functional collaboration to drive growth and profitability.

You will mentor the Digital Marketing Manager, shape consumer acquisition strategies, and translate business objectives into data-driven media plans. Strong analytics and budget discipline are essential.