Digital Marketing Campaign Lead

Good Brand; Charlotte (NC); On-site; USD 45,000 - 60,000; Full time

Job summary

Good Brand is seeking a Digital Marketing Specialist to own the agency’s digital operations. You will design, create, and deliver marketing programs to grow our digital services and products.

Knowledge of web advertising, social media, and SEO/AI development is essential as you drive campaigns for multiple clients from our Charlotte, NC office. You will manage ad spend, develop digital assets, and lead analytics reporting.

Qualifications

• Bachelor’s degree or equivalent in a marketing-related field.
• Strong understanding of digital marketing and production.
• Experience delivering diverse digital assets (ads, microsites, social apps).
• Proven success managing social media campaigns and analytics.

Responsibilities

• Developing, managing, and designing digital marketing campaigns for clients across locations and platforms.
• Plan and execute national digital programs including online advertising, website strategy, and social media.
• Oversee digital touchpoints including home page sections and social landing pages.
• Manage digital agency relationships, production, budgets, and schedules.
• Own site analytics, metrics, and campaign reporting; apply SEO/AdWords knowledge.

Skills

Digital marketing

Campaign management

Web analytics

Social media marketing

Education

Bachelor’s degree in marketing

Tools

Facebook Business Manager

LinkedIn Business Manager

YouTube

Instagram

Twitter

Semrush

Adobe Photoshop

Illustrator

InDesign

Canva

Job description

Good Brand is seeking a Digital Marketing Specialist to own the agency’s digital operations. You will design, create, and deliver marketing programs to grow our digital services and products.

Knowledge of web advertising, social media, and SEO/AI development is essential as you drive campaigns for multiple clients from our Charlotte, NC office. You will manage ad spend, develop digital assets, and lead analytics reporting.