Senior Digital Adoption & Engagement Strategist
Caterpillar Inc
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Benefits offered by this job
Job summary
Caterpillar Inc. is seeking a Senior Digital Engagement Consultant to lead adoption and engagement for its condition monitoring digital solutions. You will translate product capabilities into measurable business impact and scale adoption globally with regional partners and dealers.
The role blends strategy, analytics, marketing and relationship building to drive real-world value from Cat Digital products like Cat Foresight and Cat Inspect across the dealer network.
Qualifications
- Proven ability to measure quality and quantity of work for improvement.
- Knowledge of major Caterpillar products and services and how to apply them.
- Ability to establish and maintain healthy relationships with clients, vendors, and peers.
- Proficient influencing skills to impact decisions across teams.
Responsibilities
- Lead adoption strategy and execution, aligning with product releases and regional priorities.
- Analyze usage trends and dealer/regional feedback to drive data-informed adoption decisions.
- Design targeted engagement marketing and scale best practices and success stories.
- Build and nurture partnerships across regional teams, dealers and product partners.
- Coordinate cross-functional teams to deliver unified engagement experiences for dealers.
Skills
Job description
Caterpillar Inc. is seeking a Senior Digital Engagement Consultant to lead adoption and engagement for its condition monitoring digital solutions. You will translate product capabilities into measurable business impact and scale adoption globally with regional partners and dealers.
The role blends strategy, analytics, marketing and relationship building to drive real-world value from Cat Digital products like Cat Foresight and Cat Inspect across the dealer network.
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