Digital Marketing & Data Strategy Consultant

Caterpillar; Irving (TX); On-site; USD 98,000 - 146,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) savings plans

Tuition Reimbursement

Job summary

Caterpillar’s Electric Power Division is seeking a Digital Marketing Consultant in Irving, TX. You will develop and measure digital strategies, enhance content, and drive customer engagement across channels to support back-up power, data centers, and critical infrastructure initiatives.

You’ll collaborate with global teams to ensure a consistent digital presence, optimize tactics, and deliver measurable outcomes while advancing our premier Caterpillar brand and solutions for customers worldwide.

Qualifications

• Customer Focus: align customer needs with business decisions and tailor solutions.
• Creativity: apply original thinking to business challenges.
• Effective Communications: communicate ideas clearly with teams and stakeholders.

Responsibilities

• Lead management with dealers, moving leads through the sales funnel and managing follow-ups.
• Execute digital tactics across channels, ensuring timely delivery and alignment with priorities.
• Structure website content to improve search visibility and AI-powered search experiences.
• Update campaign pages for SEO, design quality, and discoverability.
• Conduct regular SEO audits to identify issues and opportunities.
• Own and maintain Cat Dealer platform.
• Create guidance, templates, and checklists to help stakeholders produce effective digital content.
• Collaborate with dealers, SMEs, and internal teams to align priorities and updates.
• Measure KPIs across digital, web performance, and dealer lead progression; report insights.

Skills

Customer focus

Creativity

Effective communication

Relationship management

Technical excellence

Digital marketing

Job description

Caterpillar’s Electric Power Division is seeking a Digital Marketing Consultant in Irving, TX. You will develop and measure digital strategies, enhance content, and drive customer engagement across channels to support back-up power, data centers, and critical infrastructure initiatives.

You’ll collaborate with global teams to ensure a consistent digital presence, optimize tactics, and deliver measurable outcomes while advancing our premier Caterpillar brand and solutions for customers worldwide.