Marketing Technology & Data Consultant

Caterpillar Inc; Irving (TX); On-site; USD 113,000 - 169,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401(k) savings plan

Paid time off

Job summary

Caterpillar Inc. is seeking a Digital Marketing Consultant for the Electric Power Division, located in Irving, TX or Peoria, IL.

You will lead the division's digital strategy, own analytics and dashboards, and drive SEO/AEO improvements across digital properties to enhance discoverability and conversion. The role requires collaboration with internal teams, ensuring UX optimization, adherence to SLAs, and provision of insights to leadership.

Qualifications

• Customer-focused approach to solutions and outcomes.
• Strong creative and strategic thinking for campaigns.
• Excellent relationship management with clients, vendors, and peers.
• Technical excellence in digital tools and platforms used in marketing.

Responsibilities

• Lead the division's digital strategy across channels with measurable outcomes.
• Own analytics, dashboards, and reporting with insights for leadership and regional teams.
• Drive SEO and AEO improvements across digital properties and ensure content is discoverable.
• Stay informed on SEO, AEO, GEO and AI-driven search trends and share insights.

Skills

Digital marketing

Customer focus

Creative thinking

Relationship management

Strategic thinking

Technical excellence

Job description

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

About EPD:

Caterpillar's Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of our various commercial and industrial electric power customers. EPD supports a wide range of customer applications across the globe, including providing back-up power to hospitals, providing emergency power when natural disasters strike, and supporting critical infrastructure for data centers, municipalities, and more. With a rich history of more than 95 years in the electric power business, our team has world-class expertise and a proven ability to adapt to changing demands. We're committed to providing sustainable and reliable solutions to our customers. Join our team to help build a better, more sustainable world for future generations!

Job Summary:

The Electric Power Division (EPD) is looking for a Digital Marketing Consultant to join our team! Our solutions help meet customer needs in a variety of ways - everything from providing back-up power to hospitals to providing emergency power when natural disasters strike and supporting critical infrastructure for data centers.

What you will do:

• Lead the division's digital strategy across all channels, proactively identifying new tactics and ensuring every digital action has clear, measurable outcomes.
• Own analytics, dashboards, and reporting frameworks, providing clear insights, performance readouts, and optimization recommendations to leadership and regional teams.
• Drive SEO and AEO improvements across EP digital properties, ensuring content is discoverable, structured, and aligned with search intent and platform best practices.
• Stay informed about developments in SEO, AEO, GEO and AI-driven search behavior, sharing relevant insights with stakeholders.
• Manage the Electric Power web experience, partnering with internal teams to improve navigation, content quality, UX, and conversion pathways.
• Serve as the division's Cat Digital lead, guiding teams on digital tactic submissions, SLAs, workflows, and best practices to ensure smooth execution and compliance.
• Act as a CX Champion ensuring consistent, high-quality digital experiences across channels.

What you will have:

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

• Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.

• Strategic Thinking: Knowledge of the importance of ""big picture"" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

• Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.

Additional Information:

• This position is located in Irving, TX or Peoria, IL.
• Travel up to 5% is required.
• Domestic relocation assistance is offered for this position.
• Visa sponsorship is not offered for this position.
• This position requires the candidate to work a 5-day-a-week schedule in the office.

Final Details:

This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.Caterpillar.com/Careers

Summary Pay Range:

$112,710.00 - $169,060.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

* These benefits also apply to part-time employees

Posting Dates:

October 7, 2026 - October 15, 2026

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.