Digital Marketing Coordinator

Rhoback; Charlottesville (VA); On-site; USD 45,000 - 80,000; Full time

Job summary

Rhoback is seeking a Digital Marketing Coordinator in Charlottesville, VA to lead high-volume paid media initiatives across Meta, Google, TikTok and other platforms. You will review ads live, optimize performance, manage creatives, and partner with vendors to keep the ad pipeline flowing.

You'll report to the media and analytics lead and own the ad request process, ensuring campaigns launch on time with proper tracking. A combination of hands-on optimization and collaboration drives success.

Qualifications

• Bachelor's degree or equivalent experience in marketing, business, or communications.
• 1–3 years of paid media or digital marketing experience with direct ad account management.
• Experience with Meta, Google, or TikTok Ads Manager preferred.

Responsibilities

• Review and optimize ads across paid channels including Meta, Google, and TikTok.
• Monitor campaign performance daily; adjust budgets, bids, and creatives.
• Analyze ROAS, CPA, CTR, CPM and report trends and results.
• Coordinate with creative, agency, and media vendors; manage timelines.
• Own the ad request process and ensure assets meet specs and timelines.
• Maintain organized creative asset library for quick access.

Skills

Paid media

Meta Ads Manager

Google Ads

TikTok Ads Manager

Campaign optimization

Budget management

Vendor coordination

UTM tracking

Ad QA

Education

Bachelor's degree in Marketing/Business

Tools

Shopify

Excel

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

FullTime Professional Rhoback Office, Charlottesville, VA, US

15 days ago Requisition ID: 1015

Salary Range: $45,000.00 To $80,000.00 Annually

Company Mission:

Rhoback is a community of passionate and motivated people looking to generate positivity, bring people together, and inspire activity by creating high quality products and engaging content for those who seek inspiration, motivation, and connection with a #craveactivity mentality.

The Role

We're looking for a Digital Marketing Coordinator to join our marketing team. You will review marketing ads live across our paid channels, monitor and optimize campaign performance, manage our creative and vendor partners, and keep the ad request pipeline flowing. You will report directly to our media and analytics lead and work hand in hand with the rest of the marketing team. The role will provide real ownership of a high-volume, multi-channel paid media program.

What You'll Do

• Build, upload, and quality analysis ads across our paid channels (Meta, Google, TikTok, and others), including naming conventions, tracking parameters, and launch checks
• Monitor campaign performance daily and make optimizations: budget shifts, bid adjustments, creative rotations, audience refinements, and pausing what isn’t working
• Report on performance against spend and efficiency targets, and flag trends, wins, and problems early
• Manage day-to-day relationships with our creative, agency, and media vendors: briefing work, tracking deliverables, and keeping timelines on track
• Own the ad request process: identify creative needs based on account performance, submit requests, and shepherd assets from brief to live
• Keep our creative asset library organized so the right ads are easy to find, in the right specs, for the right channel
• Support campaign launches around product drops, sales, and seasonal moments
• Help document and improve our media buying workflows as we grow

What We're Looking For

• 1 to 3 years of experience buying or managing paid media, ideally in-platform (Meta Ads Manager, Google Ads, or TikTok Ads Manager)
• Experience making performance-based optimization decisions and an understanding of core paid media metrics (ROAS, CPA, CTR, CPM)
• Strong organizational skills and genuine attention to detail—naming conventions and QA checklists don’t bore you, they satisfy you
• Clear, proactive communicator who's comfortable following up with vendors and keeping multiple projects moving at once
• Comfortable in spreadsheets and confident working with performance data
• A self-starter mentality: you spot what needs doing and do it
• Bonus: experience at a DTC or e-commerce brand, familiarity with Shopify, or exposure to creative production workflows

What Success Looks Like

• Ads are launching on time, in spec, and QA’d clean — no broken links, wrong UTMs, or missed naming conventions
• You're monitoring performance daily and making smart optimizations without being asked — budgets are in the right places and underperforming creative gets rotated out
• The creative pipeline is healthy: requests are in before assets run stale, vendors know what's needed and when, and nothing is waiting on you
• Leadership and the broader team have clear visibility into what's running, what's working, and what you're watching
• You've built a reputation as the person who keeps things moving — organized, dependable, and always a step ahead

Education and Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field — or equivalent hands-on experience
• 1 to 3 years of experience in a paid media or digital marketing role, with direct experience managing ad accounts in Meta, Google, or TikTok Ads Manager

Physical Requirement (if applicable)

This is an office-based role. No significant physical requirements apply.

This job description is not designed to cover or contain a comprehensive list of duties, activities, or responsibilities of this position. Duties, responsibilities, and activities may change, or new ones assigned at any time with or without notice.