Digital Media Manager (Contract)

Wildfire LLC.; Richmond (VA); Hybrid; USD 60,000 - 80,000; Full time

Job summary

A digital media agency is seeking a Digital Media Manager to oversee high-performance campaigns. The role involves planning and managing paid media across various digital channels such as social and search. Candidates should have at least 2 years of experience, strong analytical skills, and familiarity with digital tools like Meta Ads Manager and Google Ads. The position is a contract role based in Richmond, VA, offering opportunities for career growth.

Qualifications

• 2+ years of experience in digital media planning or buying; agency experience preferred.
• Deep interest in the digital ecosystem with focus on Paid Social and Paid Search.
• Strong analytical skills with ability to interpret data for decision-making.

Responsibilities

• Assist the Media Director in developing paid digital media plans.
• Execute and manage paid media campaigns across core digital channels.
• Monitor real-time campaign performance and identify optimization opportunities.

Skills

Digital media planning

Analytical skills

Communication

Budget tracking

Tools

Meta Ads Manager

Google Ads

Google Analytics (GA4)

LinkedIn Campaign Manager

Job description

Winston‑Salem, NC // , Richmond, VA // , and Hybrid

Date posted :

December 30, 2025

About the Role

The Digital Media Manager (Contract) focuses on the execution, monitoring, and reporting of high-performance digital campaigns across a diverse portfolio of clients.

The Digital Media Manager works closely with the Media Director and other members of the meda team to translate high-level strategies into actionable digital plans. This position requires a data-driven mindset, a passion for the evolving digital landscape, and a meticulous approach to campaign management. The ideal candidate is someone who thrives in the details—ensuring that every pixel, budget line, and ad placement is optimized for success.

This role reports to the Media Director and collaborates daily with the Strategy, Creative, and Account teams to drive measurable growth through paid digital channels.

Responsibilities

Paid Digital Planning & Buying

• Assist the Media Director in the development of paid digital media plans that align with client business objectives and audience insights.
• Execute and manage paid media campaigns across core digital channels, including Paid Social (Meta, TikTok, LinkedIn), Paid Search (Google Ads), and Programmatic/Display.
• Oversee daily campaign pacing and budget management to ensure all digital spend is utilized efficiently and accurately.

Performance Management & Reporting

• Monitor real-time campaign performance, identifying trends and flagging optimization opportunities to the Media Director.
• Pull and aggregate data from various platforms (Google Ads, Meta Business Suite, GA4) to build comprehensive performance reports.
• Assist in drafting “The Why” behind the data, helping to translate metrics into clear, actionable insights for clients.

Internal & Operational Support

• Collaborate with Account teams to manage timelines, ensuring all digital deliverables are met on schedule.
• Partner with Creative teams to provide technical specs for digital assets and ensure creative aligns with platform best practices.
• Maintain organized campaign documentation, including buy summaries, insertion orders, and creative rotations.

Qualifications

• 2+ years of experience in digital media planning or buying; agency experience is highly preferred.
• Deep interest in the digital ecosystem, with a focus on Paid Social, Paid Search, and Programmatic—traditional media (TV/Radio) knowledge is not required.
• Technical Proficiency: Familiarity with Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager. Experience with TikTok Ads or DSPs is a plus.
• Data Fluency: Strong analytical skills with the ability to interpret data and use it to drive decision-making.
• Detail Oriented: High level of organizational skill with a “double-check” mentality, especially regarding budget tracking and campaign QA.
• Communication: Ability to communicate technical digital concepts clearly to internal teams and clients.
• Tools: Proficiency in Google Suite (Sheets, Slides) and familiarity with Google Analytics (GA4).
• Certifications: Google Ads or Meta Blueprint certifications are a significant plus.

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