Multi-Channel Paid Media Coordinator

Rhoback; Charlottesville (VA); On-site; USD 45,000 - 80,000; Full time

Job summary

Rhoback is seeking a Digital Marketing Coordinator in Charlottesville, VA to lead high-volume paid media initiatives across Meta, Google, TikTok and other platforms. You will review ads live, optimize performance, manage creatives, and partner with vendors to keep the ad pipeline flowing.

You'll report to the media and analytics lead and own the ad request process, ensuring campaigns launch on time with proper tracking. A combination of hands-on optimization and collaboration drives success.

Qualifications

• Bachelor's degree or equivalent experience in marketing, business, or communications.
• 1–3 years of paid media or digital marketing experience with direct ad account management.
• Experience with Meta, Google, or TikTok Ads Manager preferred.

Responsibilities

• Review and optimize ads across paid channels including Meta, Google, and TikTok.
• Monitor campaign performance daily; adjust budgets, bids, and creatives.
• Analyze ROAS, CPA, CTR, CPM and report trends and results.
• Coordinate with creative, agency, and media vendors; manage timelines.
• Own the ad request process and ensure assets meet specs and timelines.
• Maintain organized creative asset library for quick access.

Skills

Paid media

Meta Ads Manager

Google Ads

TikTok Ads Manager

Campaign optimization

Budget management

Vendor coordination

UTM tracking

Ad QA

Education

Bachelor's degree in Marketing/Business

Tools

Shopify

Excel

Job description

Rhoback is seeking a Digital Marketing Coordinator in Charlottesville, VA to lead high-volume paid media initiatives across Meta, Google, TikTok and other platforms. You will review ads live, optimize performance, manage creatives, and partner with vendors to keep the ad pipeline flowing.

You'll report to the media and analytics lead and own the ad request process, ensuring campaigns launch on time with proper tracking. A combination of hands-on optimization and collaboration drives success.